As automation floods inboxes, prospects become harder to reach. Signals solve this by allowing sales teams to engage:
At the right time
With the right message
You can monitor key intent triggers (like job changes, funding, hiring activity, website visits, and more) to spot when companies are ready to buy — before your competitors do.
Key Benefits
Laser-Focused Prospecting
Identify accounts showing intent (hiring, funding, tool usage, etc.).
Avoid wasting time on cold, unqualified accounts.
More Meetings, Less Effort
Reach the right people, at the right time.
Expect higher reply and connection rates.
Motivated and Happier Teams
SDRs focus on meaningful leads instead of endless cold lists.
More success = higher morale and lower turnover.
Scalable, Automated Process
No more manual LinkedIn stalking or Google Alerts.
Centralized intent data, accessible to everyone on your team.
Competitive Edge
Act on early buying signals before anyone else.
Be first to reach out — not the last to find out.
⚙️ How to Set Up and Use Signals
Setting up and using Signals is simple and requires just a few steps. Once configured, you can identify warm opportunities and act on them directly inside lemlist.
Step 1: Configure Your Signal
Each signal has a configuration flow divided into three main steps:
1. Configure the signal
Choose your watchlist name.
Define inclusion and exclusion criteria (such as job titles, geographies, or keywords depending on the signal).
2. Choose the segment to monitor
Upload a CSV file or select an existing list of companies or contacts you want to monitor, depending on the signal you chose.
3. Review and create
Check that everything looks right.
Click Create — and that’s it!
⚠️ Credits will be deducted when you create a new signal. If you don’t have enough credits, you’ll see an error message.
Step 2: View and Manage Signals
Once created, your signals will start collecting data automatically.
Visit your Signals page daily to check for new activity.
Each new trigger appears as a “New lead” with the detection date shown.
Click on a company to view details, identify the right contacts, and take action.
Types of Signals
You can currently track signals at the company level, and soon also at the contact level.
👉Signal 1: Company is Hiring for a Specific Role
Goal: Get notified when companies are hiring for roles related to your ideal buyer persona.
Step 1: Configure Your Signal
Watchlist name: Choose how you want to label this signal list.
Inclusion criteria:
Job titles (mandatory) - Add all job titles you want to monitor.
Click 🪄 to generate variations (e.g., “SDR” → “Business Development Representative”).
Geography (mandatory) - Define where to look (country, state, city - in English).
Keywords (optional) - Add terms found in job descriptions (e.g. “outbound”, “cold call”, “salesloft”).
Exclusion criteria (optional):
Job titles, geographies, or keywords you want to ignore.
Step 2: Choose Segment to Monitor
Upload a CSV or select existing company lists.
These define which companies you’ll monitor for hiring activity.
Step 3: Review & Create
Double-check your configuration and click Create. You will see the amount of credits needed for this signal.
⚠️ Credits are deducted when you create the signal. If the wallet is empty, you’ll see an error message.
👉Signal 2. Company Visited Your Website
Goal: See which companies visited your website and how they interacted.
How to set it up:
Configure
Watchlist name
Set up tracker:
You must have access to your website code.
Select your website or add a new one.
To adjust the settings for tracking you can access the page here:
and it will take you to the settings section where you can see the active trackers and define the maximum number of company identified per day 👇 (each identified lead costs 20 credits)
Copy and paste the generated code snippet into your site, then push to production.
Inclusion criteria:
Choose whether to track all pages or specific ones (like
/pricingor/product).Define the minimum number of pages viewed and time spent.
Select target countries (in English).
Exclusion criteria: exclude specific countries if needed.
Segment
Currently, only “All segments” is available — all matching visits are included.
Review & Create
Confirm setup and click Create. Credits will be deducted.
👉 Signal 3. LinkedIn profiles
Give your watchlist a name that helps you easily identify it, such as “e-invoicing leaders” or “Sales Leaders Engaging on LinkedIn.”
Add the LinkedIn profile URLs you want to monitor.
You can add up to 20 profiles you want to monitor on a single list.
You can track posts and engagement (likes, comments, etc.) from specific thought leaders, competitors, or industry influencers by adding their LinkedIn profile URLs.
Select your monitoring options:
Likes: Track when a contact likes a post.
Comments: Track when a contact comments on a post.
Both: Track both likes and comments on posts for the selected profiles.
Choose the segment you want to monitor:
You can monitor specific contact lists or all segments in your database.
This helps you track engagement within a targeted group or across your entire audience.
Define any exclusion criteria (optional) :
If you want to exclude certain contacts from being monitored (e.g., contacts that should not be tracked), you can set up an exclusion list.
Choose how you would like to process signals:
Create a task for the identified signals
Manually process the identified signals
👉 Signal 4. LinkedIn keywords
Give your watchlist a name that helps you easily identify it, such as “e-invoicing leaders” or “Sales Leaders Engaging on LinkedIn.”
Add the keywords you want to monitor in LinkedIn posts.
Enter each keyword, one per line.
Keywords function as an "OR" condition, meaning the signal will track posts containing any of the keywords you’ve entered.
Choose the types of engagement you want to monitor:
Posts: Track when posts contain the specified keywords.
Likes: Track when a contact likes a post with the keywords.
Comments: Track when a contact comments on posts with the keywords.
Likes and Comments: Track both likes and comments on posts with the keywords.
Choose the segment you want to monitor:
You can monitor specific contact lists or all segments in your database.
This helps you track engagement within a targeted group or across your entire audience.
Define any exclusion criteria (optional) :
If you want to exclude certain contacts from being monitored (e.g., contacts that should not be tracked), you can set up an exclusion list.
Note: Engagement options are combinable, so you can monitor multiple engagement types at once.
💵 Billing
Signals are available across all plans during the initial rollout.
The current business model operates on a credit-based system, but this is expected to evolve in the near future.
Current Credit Costs
Signal Type | Credit Cost | Billing Frequency |
Hiring signals | 10 credits per company | per month |
Website visitors | 20 credits per identified prospect | — |
LinkedIn profiles / topics | 100 credits per profile or topic | per month |
Start using Signals today and let your team focus only on the prospects that truly matter ✨
Need a hand? Message us anytime through the chat — we’ll help you configure your first signal and make sure you’re ready to go!