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Create an Image Template 🧑‍🎨

How to Create Image Templates in Lemlist for Higher Reply Rates 🚀

Updated over 2 weeks ago

Hey lemlister! 👋

Did you know that using images in your campaigns can significantly boost your reply rate? 🚀 Let’s explore how to create and use image templates in Lemlist to save time and add a personal touch to your outreach. 💡

Key Image Guidelines

Before getting started, here are a few things to keep in mind:

  • Ensure your image is no larger than 1200px (height or width).

  • Keep the file size under 5MB for optimal performance.

Steps to Create an Image Template

1️⃣ From Your Campaign Sequence:

  • Open your campaign sequence creator and select Add Personalization.

  • Choose Custom Images.

  • click on Create new custom images to open the editor

2️⃣ Design Your Custom Image:

  • Add elements like your logo, text, image, website variable, and more.

  • Once you’ve designed your custom image, click Save as Template to reuse it in future campaigns.

Alternatively, you can create templates directly from your Dashboard 👇:

  • Navigate to the Templates section and create a new one.

Pro Tip: Once saved, your templates are ready to use anytime without re-uploading!

Here's loom with the explanation:


Important Things to Remember 🚨

  • Templates Are Copied, Not Linked:
    When you import a template into a campaign step, it creates a copy. Modifying the original template won’t update the imported copy.

  • Using Variables Correctly:

    • For images, use the Variable button in the editor.

    • For text (e.g., {{firstName}}), use the Text button.

  • Troubleshooting Image Variables:
    If an image variable isn’t displaying correctly in the review:

    • Edit the template where the variable is located.

    • Make a small change (e.g., add and remove a space in the text or resize the image slightly), then save the template. This will force image regeneration and clear the cache.

  • Maintain Image Ratios:
    Lemlist keeps the ratio of your images. If the image ratio doesn’t match the frame on your template, it may overflow. Adjust your images to fit the desired shape.

  • Use the Right Color Format:
    Avoid using “ProPhoto RGB” format, as it’s not supported. Switch to sRGB for compatibility.


Happy templating! 🎉

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