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Choose a winning A/B test sequence

Learn how to choose a winning sequence in your A/B test and set it for all future leads in your campaign.

Updated over a week ago

Hey lemlister! 👋

So, you've been running an A/B test and noticed that one version of your sequence (let’s say version B) is outperforming the other (version A). Awesome! This means you’ve already gathered valuable insights into what works best for your audience.

Now, it's time to take action and make that winning version the one you’ll use for all future leads.

But how exactly do you choose the winner and set it for all your new contacts? Don’t worry, it's simple! Let me guide you through the steps.

1️⃣ Go into your campaign and click on the version you want to choose as the winner (A or B).


2️⃣ If you want to choose version B as your winning sequence, click “Choose sequence B.”


3️⃣ A message will appear warning you that this action is final—there’s no going back!


4️⃣ Once you confirm by clicking “OK,” the winning version will be set for all new leads.

💡 Tips:

  • Only new leads that haven’t been reviewed yet will be contacted with the winning version. Leads already contacted with version A before you chose version B will continue with version A through their journey.

  • Once you’ve selected a winning version, it’s not possible to run a new A/B test on that campaign, but you can save your emails as templates and reuse them in a new campaign.

Stay lemazing! ✨

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