Learning Objective
By the end of this guide, you'll know how to use lemlist's AI Sequence Generator to automatically create a campaign with a lead list and personalized multi-channel sequence, customize the AI-generated campaign before launching, and understand how the AI uses your company description and ICP to build targeted outreach.
Why This Matters
Building a campaign from scratch takes hours: researching leads, finding contact info, writing personalized messages, and structuring sequences. The AI Sequence Generator does all of this in minutes.
What AI creates for you:
🎯 High-quality lead list based on your ICP and personas
✉️ Multi-channel sequence (email, LinkedIn, phone) tailored to each lead
🔄 Pre-filled variables (names, job titles, companies) ready to launch
This feature saves hours of manual work while generating campaigns that are personalized, strategic, and data-driven.
Prerequisites
Before using the AI Sequence Generator:
You have a lemlist account with campaign creation access
You know your target audience – Company description, ICP, and ideal job roles
You have credits available for lead enrichment (if using email/phone enrichment)
How to Use the AI Sequence Generator
Step 1: Start creating a campaign
Go to Campaigns, then click Create campaign
When prompted, click Create AI campaign
Step 2: Add your company information and review the company description
Fill in your Company name and Website, review (and edit if needed) the AI-generated Main activity, confirm your Location, then click Continue.
💡 Supported languages include: English, Spanish, French, German, Italian, Portuguese, Dutch, Polish, Japanese, Chinese, Arabic, and 68+ more.
Click Continue and wait a few seconds while AI analyzes your company.
Step 3: Select your lead source
Choose where your leads should come from (for example, CSV import, lemlist lookalike finders, LinkedIn, or lemlist people database), then click Continue
If you select Add leads with lemlist lookalike finders, confirm your choice and click Continue
Step 4: Select or edit your ICP
Based on your company data, lemlist suggests several Ideal Customer Profiles (ICPs).
Choose one of the suggested ICPs, or click Edit to customize:
Industry
Company size
Location
Pain points
Step 5: Choose personas
Personas are the specific job roles you want to target within your ICP (e.g., Head of Marketing, Sales Development Manager, CEO).
Why personas matter: Instead of generic messages, AI tailors outreach to each role's:
Responsibilities
Goals
Pain points
Select one or more personas to target, then click Continue
Step 6: Review the AI-generated lead list
The Leads review step shows contacts lemlist automatically sourced based on your ICP and persona.
Each lead includes:
Name
Job title
Company
Location
You can:
Scan the list to verify relevance
Remove irrelevant leads
Edit entries if needed
When you’re ready, click Continue
This is your first chance to quality-check before enrichment.
Step 7: Enrich leads with contact information
The lead enrichment step automatically finds verified emails and phone numbers.
How it works:
Waterfall enrichment system – Checks up to 10 data providers for emails, 4 for phone numbers
Email verification – Every email is verified for deliverability
Phone validation – Phone numbers are checked for validity and activity
You can choose to enrich:
Emails only
Emails + phone numbers
Skip enrichment (if you already have contact data)
Select your enrichment options, then click Continue
💡 Note: Enrichment uses credits. Check your balance before enriching large lists.
Step 8: Define audience pain points
Select the core challenge your ideal customers are facing, then click Continue
Common pain points:
Low email deliverability
Lack of personalization at scale
Poor campaign tracking
Low reply rates
Why this matters: AI tailors your messaging to address this specific problem, making your outreach more relevant and compelling.
Step 9: Choose your value proposition
Define how your product solves the pain point you selected, then click Continue
Example:
Pain point: Low email deliverability
Value proposition: Automated email warm-up gradually increases sending volume and builds positive sender reputation
AI uses this to craft messaging that positions your offer as the solution.
Step 10: Set your copywriting rules
Choose your Tone of voice, confirm the Prospection language, optionally add a Signature, then click Continue
Step 11: Select your outreach strategy
Choose the channels you'll use to contact leads:
Email only:
Fast, high-volume prospecting
Best for lower-priority contacts or testing
Email + LinkedIn:
Adds multichannel engagement
Better for mid-value leads
Email + LinkedIn + Phone:
Most comprehensive approach
Includes warm calls for high-value prospects
Select your strategy to continue
Step 12: Review the AI-generated sequence
After a few seconds, your complete AI-generated campaign is ready with:
Leads imported
Messaging written
Multi-step sequence structured
Review the generated steps and messages
Customize Your AI-Generated Campaign
Once the campaign opens, you have full control to customize:
What you can edit:
In the Sequence:
Rearrange step order (drag and drop)
Edit messaging in each step
Adjust delays between touches
Add new steps (middle or end of sequence)
Remove steps you don't need
In the Leads section:
Review imported leads
See pre-filled variables (firstName, jobTitle, companyName, etc.)
Add or remove leads
Edit lead data
💡 No manual work needed: Variables are already embedded in messages. No CSV imports, no last-minute prep.
Launch Your Campaign
Once everything looks good, click Go to my campaign to open the generated campaign
Your AI-generated campaign is now ready for final checks (sequence, leads, settings) before you click Launch inside the campaign.
Supported Languages
AI Sequence Generator supports 79 languages, including:
Most common: English, Spanish, French, German, Italian, Portuguese, Dutch, Polish, Russian, Chinese, Japanese, Korean, Arabic, Hindi
Full list includes: Albanian, Armenian, Azerbaijani, Basque, Belarusian, Bengali, Bosnian, Bulgarian, Burmese, Catalan, Corsican, Croatian, Czech, Danish, Estonian, Faroese, Finnish, Galician, Georgian, Greek, Greenlandic, Hebrew, Hungarian, Icelandic, Indonesian, Irish, Kannada, Kazakh, Khmer, Kurdish, Kyrgyz, Lao, Latvian, Lithuanian, Luxembourgish, Macedonian, Malay, Malayalam, Maltese, Moldovan, Mongolian, Montenegrin, Nepali, Norwegian, Persian, Romanian, Sami, Scottish Gaelic, Serbian, Sinhala, Slovak, Slovenian, Swedish, Tajik, Tamil, Telugu, Thai, Tibetan, Turkish, Turkmen, Ukrainian, Urdu, Uzbek, Vietnamese
Troubleshooting
Issue: AI-generated leads aren't relevant
Fix:
Go back and refine your ICP (be more specific about industry, company size, location)
Edit personas to target more specific job roles
Remove irrelevant leads manually during the review step
Issue: Enrichment didn't find emails/phones for many leads
Fix:
This is normal—not all leads have publicly available contact data
Enrichment success rates vary by industry and region (typically 60-80%)
You can manually add missing contact info or remove leads without data
Issue: AI-generated messaging doesn't sound like my brand
Fix:
Customize the messaging in the Sequence editor after generation
Edit your company description and value proposition to be more specific
Use the AI output as a starting point and rewrite sections in your voice
Issue: Campaign generated but I want to start over
Fix:
Delete the campaign (three dots → Delete)
Start a new AI-generated campaign with refined inputs
Or keep the campaign and manually replace the sequence with a template
Optimization Tips
Be specific with pain points: The more specific your pain point selection, the more targeted your AI-generated messaging will be.
Review every step before launching: AI is good, but not perfect. Always review leads, messaging, and sequence structure before launching.
Start with email-only for testing: Use the email-only strategy first to test messaging and targeting. Add LinkedIn/phone later if results are strong.
Edit messaging to match your voice: AI-generated copy is a starting point. Customize it to sound like your brand before launching.
Use multiple personas: If targeting several roles, create separate campaigns for each persona rather than combining them. This keeps messaging focused.
Check enrichment credits before enriching: Lead enrichment uses credits. Check your balance in Settings to avoid running out mid-campaign.
Save successful ICPs as templates: Once you find an ICP that works well, document it so you can reuse similar criteria for future AI-generated campaigns.
Combine AI with manual tweaks: Use AI to do 80% of the work (lead sourcing, structure), then spend 20% of your time refining for maximum impact.