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How To Know If The Clicks/Opens In My Reports Are Legitimate?

Learn all about Bot Detection ๐Ÿค–

Updated over a week ago

Hey lemlister! ๐Ÿ‘‹

Accurate analytics are the backbone of successful email marketing. But what happens when automated bots skew your data, leaving you questioning which clicks and opens are genuine?

At lemlist, weโ€™ve designed a reliable Bot Detection system to help you identify and exclude bot-generated stats, giving you clear and actionable insights. ๐Ÿ˜

How Does Bot Detection Work?

Our system uses advanced thresholds to distinguish real user engagement from bot activity:

  • Lower limit (5 seconds): If an open or click happens in under 5 seconds, itโ€™s flagged as bot-generated. Itโ€™s unlikely for humans to interact that quickly.

  • Upper limit (9 seconds): Clicks following an open within 9 seconds are also classified as bot activity, based on patterns observed in real user behavior.

Where Can I Find Bot Detection?

Navigate to your campaign - Lead list section, find a lead, and click on it.

Youโ€™ll find bot detection data in the Activity section of a lead's card. This ensures you focus on genuine engagement, not misleading stats. ๐Ÿ™Œ

Why This Matters for Your Campaigns

With cleaner, bot-free analytics:

  • Make smarter, data-driven decisions.

  • Tailor your strategies to real user behavior.

  • Maximize the effectiveness of every campaign.

By leveraging this tool, you can confidently optimize your campaigns, knowing youโ€™re basing your decisions on accurate and meaningful data. Dive into your reports now and see the difference for yourself! ๐Ÿš€

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