Variable images are key for ultimate personalization and hence for a higher reply rate 🚀

By default, you see that lemlist recognizes the basic merge fields such as First Name, Last Name & Company Name.

However, it is possible to add as many variables (merge fields) as you like, including variable images.

If you want to add a new variable image, simply do the following:

Step 1: In your CSV file, add a new column with the name of your variable image

Step 2: Complete each row of your CSV with the URL of the image matching each contact of your list

Step 3: Create a list by importing your CSV on lemlist and select "Other" for your new variable(s)

Step 4: Once you've created your list, go to your email template and click on the drop-down menu to select a new variable (You should see the name of the column of your CSV)

Here is a tutorial to help you out:

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