For us, talking about leads and prospects is totally dehumanising the relationships you want to build with the people you’re reaching out to. That’s actually why, as of now, we will only talk about “Buddies to Be”.

We believe that we do business with people we like, value and trust.

By introducing this new terminology we want to really emphasise on the fact that it is important to research the person you’re reaching out to prior to sending her/him emails.

Using ultra personalisation and automation is the key to getting more replies to your emails.

We also recorded a video for you to help you out:

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