You can mark as an opportunity every lead that replies to your email or opens a link you shared in your email. Basically the contact that shows interest.

In the setup of each campaign there is an option in the last step to mark when do you want a lead to be made into an opportunity.

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What is an opportunity here at lemlist? 🧐

Create opportunities 🥳

Mark as interested ✔

Directly reply to an email 📮

Archive an opportunity 🗂

Assign an opportunity
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