The opportunity represents a potential sale to new or established customers.

With lemlist - you decide what is it that you qualify as an opportunity. Is it a Buddy who opened an email? Buddy who replied? The one that clicks on the link you included in your email?

You can create a new opportunity in lemlist depending on the command you give out to lemlist.

In regards to CRMs, an opportunity in an email outreach solution is a contact who actually shows interest in an email sent out or responds to your first contact.

We made a video to help you out:

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