Heeeey lemlister! 👋
In order to help you truly understand the performance of your sequences, we calculate the Open and Reply rate a bit differently than our competitors.
Open rate = Opened / (Sent - Bounced)
👉 Excluding deliverability issues (=bounced emails) allows you to focus on the copywriting only. So, you can improve your subject line by knowing how it truly performed.
Reply rate = Replied / Opened
👉 Here again, we prefer to focus on what really matters for you: the performance of your sequence. That's means you don't need to do any extra calculation to get how many people answered your email after reading it.
Click rate = Clicked / Opened
👉 To get your click rate you need to set up your custom tracking domain.
Also, check out your campaign's options and make sure you didn't ask lemlist not to track "opens" otherwise your click rate will be = Clicked / Sent.
Here is how to analyze and interpret your metrics 😊
Interested in keeping an eye on your metrics? Check out these articles! 👊