Hubspot Custom Variables
and how to master them πŸ‹οΈ
Agathe 🦊 avatar
Written by Agathe 🦊
Updated over a week ago

Heeey lemlister! πŸ‘‹

For starters, if custom variables are a foreign notion to you, you can start by getting familiar with them. πŸ˜‰

Now, let's get to serious business, shall we?

What are the variables I can actually use?

These are the Hubspot default variables that lemlist will pull from Hubspot:

  • First name

  • Company name

  • Last name

  • Email

  • Phone number

  • linkedinUrl

  • Mobile phone number

  • Country/Region

  • State/Region

  • City

  • Job title

  • Salutation

  • Gender

  • Website URL

Custom variables created by user can all be imported as long as they are in the contact section.

😭 "But how can I create a custom variable in Hubspot?" you'd ask. Well, we've got you covered! πŸ’›

You can create your custom variable "My_awesome_variable" in Hubspot and the variable will pull in lemlist.ο»Ώ

Then you can choose the single row or multiple-row option.

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Make sure you don't exceed 400 characters in a multiple-line field.

At the end, click on "create" at the bottom of the page.

Then you can use this new custom variable on your leads.

Congrats, one more step took towards ultra personalization! πŸ₯³

Enjoy ❀️

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