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Add people in Cc for campaigns

Guide to using the 'Cc:' feature for personalized email campaigns and better engagement.

Adding recipients to the CC field lets you keep teammates in the loop, collaborate on outreach, and include additional stakeholders in the same email thread.

Learning objective

By the end of this tutorial, you’ll know how to add CC recipients to a specific email step in a lemlist campaign and review or edit CC values per lead before launching.

Why this matters

CC helps you coordinate outreach without forwarding threads manually. It’s also useful when you want visibility from a manager, AE, or teammate on specific conversations, while still keeping control at the campaign and lead level.

Prerequisites

  • You should already have access to the campaign you want to edit.

  • You should already understand that CC recipients are applied per email step and can be reviewed or edited per lead before launch.

Core lesson: Step-by-step workflow

Phase 1: Navigate to the right campaign step

  1. Go to Campaigns, then open the campaign you want to edit.

    Open the campaign from the Campaigns page

Phase 2: Add CC recipients to an email step

  1. In the campaign Sequence, select the email step you want to edit, then click Add Cc.

    Select an email step and click Add Cc
  2. Enter one or more email addresses in the Cc field.

    Enter email addresses in the Cc field
  3. If needed, use the variable button to insert a variable into the Cc field.

    Insert a variable into the Cc field

Phase 3: Review CC values before launching (per lead)

  1. Open the Launch tab to review how the email will appear for each lead, including what shows in Cc:.

    Review the Cc value in the Launch tab
  2. To adjust the CC for an individual lead, click Personalize on that email step.

    Click Personalize for an individual lead
  3. In the personalization panel, click Add Cc to reveal the field.

    Click Add Cc in the personalization panel
  4. Then enter the email address or insert a variable in the Cc field for that specific lead.

    Edit the Cc field for a specific lead

Practical application / real-life examples

Example 1: Keep an AE or manager in the loop on replies

If an SDR is running outbound, they can add an AE or manager in CC on key steps, such as pricing or meeting-setting emails, so the right people see replies in real time.

Example 2: Add colleagues for stakeholder-driven outreach

When targeting accounts with multiple decision-makers, you can include a colleague in CC to coordinate internal follow-up and keep context in one thread.

Example 3: Preload Cc with variables via API

Ops teams can preload lead-level variables used in the CC field so Cc recipients are set automatically at scale, then reviewed per lead before launch.

Troubleshooting & pitfalls

Issue: A CC value is missing or incorrect for one lead

  • Root cause: The lead-specific CC value needs to be adjusted before launch.

  • Fix: Open the Launch tab, click Personalize, and update the Cc field for that lead.

Issue: CC is not applied to every email in the campaign

  • Root cause: CC is configured per email step, not globally for the entire campaign.

  • Fix: Repeat the CC setup for each email step where you want recipients included.

Issue: You want to use dynamic CC recipients

  • Root cause: You need different CC recipients depending on the lead.

  • Fix: Insert a variable in the Cc field and make sure the variable is populated for the relevant leads before launch.

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