By the end of this tutorial, you’ll know how to add and configure an Endorse skill step in your lemlist sequence so you can automate a lightweight LinkedIn touchpoint before or alongside outreach.
Why this matters
Skill endorsements help you warm up prospects with a positive action instead of asking for attention right away. Used at the right moment, this can make your outreach feel more personal, increase profile visibility, and support a more natural multistep LinkedIn sequence.
Prerequisites
You should already know how to build a basic campaign in lemlist.
You should already have a LinkedIn account connected to lemlist.
You should already understand that LinkedIn actions follow daily limits and safety rules.
Core lesson — Step-by-step workflow
Phase 1: Add the Endorse skill step to your sequence
Open your campaign in the sequence builder and go to the place in the workflow where you want to add a LinkedIn touchpoint.
Click the + button, then choose Endorse skill from the list of automatic steps. This adds a low-friction engagement step that works well after a connection invitation or before a direct message.
Phase 2: Configure how the endorsement should run
Select the LinkedIn account that should perform the endorsement. This is the sender profile lemlist will use for the action.
In Skill name (optional), enter the exact skill you want to endorse, such as Sales, Leadership, or Account Management. Use this when you want the action to feel more relevant to the prospect’s role or expertise.
If you want the step to continue even when that exact skill is not available on the prospect’s profile, enable Endorse any skill if specified skill not found. This gives the step a fallback path so it can still complete instead of skipping immediately.
Phase 3: Decide when to use this step
The Endorse skill step works best when you use it as part of a broader sequence strategy, not as a standalone action. Because endorsements only work when you are already connected on LinkedIn, this step is usually most effective after an invitation has been accepted.
Use it after a LinkedIn invitation: This increases the chance that the endorsement can run successfully.
Use a relevant skill when possible: A targeted endorsement feels more intentional than a random one.
Keep it as a warm-up touchpoint: It works best before a later message, follow-up, or another personalized action.
How it works
Automatic LinkedIn step: You can add Endorse skill directly from the campaign builder.
Optional skill targeting: You can define a specific skill to endorse.
Fallback option: If the exact skill is not found, lemlist can endorse another available skill instead.
Graceful skip: If the prospect has no listed skills, the step is skipped.
Connection requirement: If you are not connected with the prospect on LinkedIn, the step is skipped automatically.
Safety limit: Only 1 endorsement per lead is allowed.
Practical application
Here’s a simple example of how to use this step in a real sequence:
Step 1: Send a LinkedIn invitation
Step 2: Wait 1 day
Step 3: Endorse a relevant skill
Step 4: Follow up later with a LinkedIn message or another outreach step
This approach helps you create a more human sequence. Instead of asking for a reply immediately, you first show interest in the prospect’s expertise.
Troubleshooting & pitfalls
Issue: The Endorse skill step was skipped
Root cause: You are not connected with the prospect on LinkedIn, or the prospect has no listed skills.
Fix:
Make sure the endorsement step comes after a successful LinkedIn connection point in your sequence.
Check whether the prospect’s LinkedIn profile includes any endorsable skills.
Issue: The exact skill was not endorsed
Root cause: The skill you entered does not appear on the prospect’s profile.
Fix:
Double-check the wording of the skill name.
Turn on Endorse any skill if specified skill not found if you want lemlist to choose another available skill automatically.
Issue: The step does not run for every lead
Root cause: LinkedIn sending limits and safety rules apply to this action.
Fix:
Review your daily activity limits.
Spread LinkedIn actions across your sequence instead of stacking too many on the same day.
Issue: You want to use multiple endorsements for the same lead
Root cause: lemlist allows only 1 endorsement per lead.
Fix:
Use the endorsement as a single warm-up action.
Follow it with another LinkedIn or email step instead of adding repeated endorsements.
Important behavior and limits
Please note:
The step is automatically skipped if you are not connected with the prospect on LinkedIn.
If the prospect has no skills listed, the step is skipped.
lemlist allows a maximum of 1 endorsement per lead.
The action follows your LinkedIn activity limits and safety rules.
Summary
The Endorse skill step helps you automate a thoughtful LinkedIn interaction inside your sequence. When you place it at the right point and configure the skill logic carefully, you can create a warmer first impression without adding manual work.