TL;DR
To set safe daily outreach limits in lemlist, open Settings from your profile menu, then go to Sending limits. Recommended email volume: start at 10–15 emails/day per mailbox through lemlist, add 5 per week, and cap at 25–30/day. Warm-up plus campaigns stay at or below 50 emails/day per mailbox. For LinkedIn actions, keep 20 invites/day, 30 visits/day, 30 messages/day, and 100 actions/day maximum across all types. Note that 20 invites/day is a weekly budget, not a daily one: LinkedIn caps invites at roughly 100 per rolling week. InMails have their own daily setting in lemlist and are capped by your LinkedIn plan's monthly credit allowance.
Who Should Use This
All lemlist users running email or LinkedIn campaigns
Anyone concerned about email deliverability and sender reputation
Teams needing to prevent LinkedIn account restrictions
Users scaling outreach who want to maintain safe volumes
Why This Matters
Setting appropriate limits protects your email deliverability and domain health. Sending too many emails can trigger spam filters and damage your sender reputation, causing future emails to land in spam folders.
For LinkedIn, excessive actions can trigger automated monitoring that may restrict or ban your account. Conservative limits help your activity stay within safer ranges that look natural.
How to Set Account Limits
Click your profile (bottom-left), then select Settings
In the left menu, click Sending limits, then set your daily limits for email and LinkedIn using the +/- controls (see recommendations below)
Recommended Limits
Email Sending Limits
Three caps apply, checked in this order. The domain check comes first, then the mailbox phase, then the volume.
Domain under one month old: keep the whole domain under 100 emails/day, every mailbox on it combined, then increase gradually
Mailbox still in warm-up: 0 cold emails. No campaign starts under a Warmup Score of 90, and only after 14 days of stabilization at target volume
Mailbox out of warm-up, campaigns live: start at 10–15 emails/day through lemlist per mailbox, add 5 per week, and cap at 25–30/day
Total ceiling: warm-up plus campaigns stay at or below 50 emails/day per mailbox.
These limits help protect deliverability and domain health. Increasing volume too quickly, or keeping it too high, raises the risk of spam classification and sender reputation damage. Between two numbers inside the range, take the lower one — low and stable beats high and aggressive.
LinkedIn Action Limits
LinkedIn applies the same limits whether an action is made by hand or through a tool. A daily limit is a maximum, not a target.
Connection invites: 20 per day maximum, on working days only
Profile visits: 30 per day maximum
Messages (to 1st-degree connections, voice messages included): 30 per day maximum
Follows: 30 per day maximum
Comments and likes: around 20 per day
InMails (LinkedIn Premium senders): set your own daily cap under Maximum number of LinkedIn InMails sent by lemlist in 24h. There is no safe daily number to recommend here — your real ceiling is your LinkedIn plan's monthly credit allowance, so set the daily cap low enough to last the month. See Use LinkedIn InMail in lemlist campaigns.
All action types combined: 100 per day maximum (visits, follows, likes, invitations and messages together)
20 invites/day is a weekly budget, not a daily one. LinkedIn caps invitations at roughly 100 per rolling week. Twenty per day across five working days is exactly that 100. Twenty per day across seven days is 140, above LinkedIn's weekly ceiling. If you raise the invite limit to 30/day, that's 210 a week — more than double what LinkedIn allows. lemlist will keep sending, but LinkedIn will restrict the account.
How the Actions Differ in Risk
Profile visits are the lowest-risk action available. Use them as a warm-up step before an invite in the sequence, not as a volume lever on their own.
Messages are the action that generates complaints. Running close to 30/day is fine on a warm, established account, but pushing volume here is the wrong move.
Follows are low risk and make good filler when you want activity without pressure on the prospect.
Comments and likes are where automation shows most. Keep the pattern human — irregular timing, varied targets.
Voice messages and AI voice messages have no separate ceiling. Count them against your message limit.
InMails are limited by LinkedIn's monthly credits, not by your message limit. Running out of credits stops the step even when your daily limits look fine.
Network checks are cheap. Ignore them when budgeting your daily actions.
Invites With a Note
Connection requests that include a personalized note have their own limit, set by LinkedIn and separate from your lemlist settings:
Free LinkedIn accounts: 3 personalized invites per month, 200 characters each, variables included. After that, only standard invites without a note will send.
LinkedIn Premium and Sales Navigator: no monthly cap on personalized invites. Some Premium accounts allow up to 300 characters per note: set the character limit in lemlist to match. The overall invite limits still apply.
This is usually the real answer when someone says they can't send enough custom invites — the account is on the free plan, not a lemlist setting.
New accounts need every limit lowered by hand. On a new or dormant account, start around 50 actions per day in total and increase gradually. Only invites ramp up automatically in lemlist, with LinkedIn Invite Ramp-Up per day. Messages, profile visits, follows, and comments all start at their full daily cap on day one — which is exactly when a LinkedIn account is most fragile. On a fresh account, lower every limit manually for the first two to three weeks, then raise them gradually.
Important: Each action counts separately. 1 visit = 1 action, 1 invite = 1 action, 1 message = 1 action. To reduce restriction risk, avoid sudden spikes and keep daily activity consistent: pick a level and keep it rather than changing limits every few days.
Manual outreach and other tools: Invitations and messages you send by hand on LinkedIn count against the same LinkedIn quota, and lemlist does not see them. If you prospect by hand too, lower lemlist's limits accordingly. The same applies if another automation tool uses the same LinkedIn account: two tools, two sets of limits, one LinkedIn quota.