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Credits: how they work

What credits are spent on, what each action costs, how the Enrichment add-on differs from a one-off top-up, and what happens to your balance when you change or cancel it.

TL;DR

Credits are lemlist's usage-based currency for enrichment, verification, AI features, SMS, and calling. Each action costs a set number of credits. You can get credits three ways: included with your plan, through the Enrichment add-on (a monthly credit subscription), or as a one-off top-up. Plan credits reset every month; add-on and top-up credits roll over. Only team Admins can buy credits.


Why This Matters

Credits control access to lemlist's data features. Without them, you can't find emails, verify contacts, enrich LinkedIn data, or use AI personalization.

When you run out mid-campaign, enrichment stops until you add more. Knowing what each action costs, and which of your credits get used first, lets you estimate how many contacts you can process before you need more.


Key Concept: What Credits Are

Credits are a usage-based unit in lemlist. You spend credits when lemlist successfully finds, verifies, or enriches data for you.

Credits are only deducted when you get a valid result. If lemlist can't find an email or a phone number, you don't pay. This keeps costs tied to actual value delivered. AI contact sourcing is the exception: it is charged per company, even when no one is found.

Your team shares one credit pool. All users pull from the same balance. What you pay per credit depends on the tier and billing frequency you choose — see the price catalog below.


The Four Types of Credits

Your balance can hold four types of credits at once. lemlist shows one consolidated total in the app, but the types behave differently and are used in a set order.

Used

Credit type

Where it comes from

Does it roll over?

1st

Free credits

Included with your plan, granted monthly

No — they reset each month

2nd

Enrichment add-on credits

Your credit subscription, granted monthly

Yes, with no limit — as long as the add-on stays active

3rd

Top-up credits

A one-off purchase, bought without subscribing

Yes — they don't expire on your anniversary date

4th

Gift credits

Granted manually by lemlist

Yes — they don't expire on your anniversary date

Credits you paid for are never consumed while free plan credits are still available, and your one-off top-ups are kept until your subscription credits are used up.

You can see which type was charged for any action in Credits spent history, in the Credits type column.


Free Credits Included

Free credits are included on the following plans:

  • Free trial: 200 credits (one-time)

  • Multichannel Expert: 400 credits per user per month

  • Enterprise: 400 credits per user per month

Teams on a legacy Enterprise plan keep the allocation they had: 1,500 or 2,500 credits if the team was created before December 18, 2025, and 400 credits per user per month if it was created on or after that date. This allocation may be reduced or removed in a future update.

The Email plan does not include free credits.

Note for existing Email Pro customers: If your account was created before December 18, you receive 1,000 credits/month per seat. If created on or after December 18, you receive 0 credits/month — the current Email plan does not include free credits. Your plan terms are not affected by the new Email plan.


What You Can Do with Credits

Email Finder & Verifier (5 credits)

Finds and verifies email addresses in one action. You're charged only when lemlist returns a deliverable or risky email. No charge for unverified or missing emails.

Uses a waterfall enrichment system that checks up to 10 data providers to locate the most accurate email.

LinkedIn Enrichment (1 credit)

Finds LinkedIn profile URLs and adds profile data to your leads. Useful when you have a name and company but need the LinkedIn link for multichannel outreach.

Phone Number Finder (20 credits)

Locates phone numbers for your leads. You're charged when lemlist finds a phone number for the lead, and not charged if no number is found. lemlist doesn't check that the number is correct or in service before charging, so a number that turns out to be wrong is still charged.

Phone Calling (4 credits per billed minute)

Use the lemlist in-app calling feature to make cold calls directly from Tasks. Credits are deducted at 4 per billed minute. Billed minutes depend on the destination's pricing tier — a Basic call (×1) costs 4 credits/real minute, while a Premium call (×8) costs 32 credits/real minute. The applied rate is shown in the dialer before you call. A call is billed when it is connected — meaning the lead picks up or you are routed to voicemail. If the number is not available at the moment (e.g. the line is temporarily unreachable), no credits are charged — even if you hear an automated message and lemlist displays a time counter.

SMS (6 credits per SMS)

Each SMS sent through campaigns or Inbox deducts 6 credits from the sender's credit balance. SMS sending is blocked automatically if the user does not have enough credits. Credits used for SMS appear in your credits history.

AI Variables Generation (1 credit per request)

Generate AI-powered custom variables to personalize emails, clean job titles, or segment leads. Charged only when AI returns a valid result.

You can connect your own OpenAI API key to use your API credits instead of lemlist credits.

AI Contact Sourcing (1 credit per company)

Recommends the right people to contact in a company. Charged once per company for each run, whether the run finds people or not. Automatic runs and refreshes are charged the same way. See Find the right contacts in your target companies with AI contact sourcing.

Signal Agents

Signal Agents consume credits differently depending on the signal type. Most are billed only when a signal is successfully identified.

Signal type

Credit cost

Website visitors

20 credits per successful company identification

LinkedIn People Profiles, LinkedIn Company Profiles, LinkedIn Keywords

50 credits per result (billed on success)

Custom signals

50 credits per account per month (billed monthly per monitored account)

Competitors new connections, Technology change, Contact changed jobs, New hire, Promotion, Company is hiring, Company raised funds, Mergers & acquisitions

100 credits per signal identified (billed on success)

Contact external signals, Company external signals

1 credit per signal pushed via API


How to Buy and Manage Credits

Check Your Balance

  1. From any page, look at the bottom-left corner of the app for Credits and your current balance, then click it to open the credits panel. There, you'll see Your remaining credits, Team credits, the Next refill date for each, and the Buy more credits and View history buttons.

Credits entry in the sidebar and the opened credits panel

Two Ways to Buy Credits

  • Enrichment add-on — a credit subscription. You get the same credit volume every month, and unused credits roll over with no limit while the add-on is active. This costs less per credit than buying one-off.

  • One-off top-up — a single purchase with no subscription. Useful when demand is higher than usual for one month. Top-up credits roll over and are not tied to an anniversary date.

Only Admins can buy credits. You can have only one active credit subscription at a time.

Buy the Enrichment Add-on

  1. Open the credits panel and click Buy more credits.

    Buy more credits button in the credits panel
  2. In the Enrichment add-on window, pick your billing frequency from the dropdown in the top-right corner and choose your monthly credit volume from the credits /month dropdown. The window shows what that volume buys — for example, 25,000 credits/month covers 5,000 emails at 5 credits per email, or 1,250 phone numbers at 20 credits per phone.

    Enrichment add-on window with billing frequency and monthly credit volume options
  3. Confirm the purchase to complete the payment flow.

✅ Verify: the credits panel shows your new balance and a Next refill date.

Credits are added to your balance once your payment is confirmed. If you're buying through a quote with your account manager, they're added when the invoice is generated.

Price Catalog

Subscription prices below are per month, charged at the frequency you pick. Committing to a longer frequency lowers the monthly price.

Credits per month

One-off top-up

Billed monthly

Billed quarterly

Billed yearly

2,000

$28

$20

$18

$16

5,000

$70

$49

$44

$39

10,000

$134

$94

$85

$75

25,000

$322

$225

$203

$180

50,000

$630

$441

$397

$353

100,000

$1,190

$833

$750

$666

200,000

$2,240

$1,568

$1,411

$1,254

If you need more than 200,000 credits per month, contact your account manager or support for a custom amount.

View Your Credits History

  1. Open the credits panel and click View history.

    View history button in the credits panel
  2. In Credits spent history, use the Spending history tab to see each action, or Summary per user for totals by teammate. Filter by date range, User, Feature, or Credits type, and click Export as CSV to download the data.

    Credits spent history window with filters, credits type column, and export as CSV button

Limit Credits per Teammate (Enterprise only)

On the Enterprise plan, Admins can set a monthly credit limit for each teammate. This lets you control how many team credits each user can consume per month.

Important: Per-user monthly credit limits are only available on the Enterprise plan.

Click your profile avatar in the bottom-left corner, then select Settings.

Opening Settings from the profile menu

Under your team settings, open Billing & Users, click the Users tab, then find the teammate you want to manage and locate the Credit limit per month field.

Opening Billing and Users, switching to the Users tab, and locating the credit limit per month field

Open the dropdown in the user's Credit limit per month field, then choose a limit such as Unlimited, 2,000, 1,000, 500, or Custom. The Remaining credits column next to it shows how much of that user's limit is left this month.

Credit limit per month dropdown open with available limit options

Change or Cancel the Enrichment Add-on

Upgrading to More Credits

  • The upgrade takes effect immediately, so you're not blocked while waiting for your next cycle.

  • Your billing cycle resets — it starts fresh from the date of the change. There is no proration.

  • Credits you already used from the previous tier are not refunded.

  • Unused credits from your previous tier stay in your balance.

Downgrading to Fewer Credits

  • The downgrade takes effect at your next anniversary date, not immediately.

  • Until then, you keep your current tier and its credits.

  • Unused credits are kept at the anniversary date — they don't disappear on a downgrade.

Cancelling the Add-on

Click Cancel add-on in the Enrichment add-on window. You keep your credits until your next anniversary date. On that date, the credits that came from the add-on expire.

⚠️ Only credits from a cancelled credit subscription expire. One-off top-ups and gift credits are not affected, and neither are credits accumulated through a downgrade.


Credit Rules and Policies

Rollover

  • Free plan credits reset based on your plan's cycle and don't carry over.

  • Add-on credits roll over with no limit for as long as the add-on is active.

  • Top-up and gift credits roll over until used, stay in your account if you cancel your lemlist plan, and can be used after the plan ends as long as the account exists.

If you resubscribe after your plan expires, unused top-up credits are still available. Free credits reset as part of the new subscription cycle.

Team Sharing

Credits are shared across your entire team. Every Member and Admin pulls from the same pool. If one user depletes the balance, enrichment stops for everyone until credits are added.

Billing Cycle

Your credit subscription has its own billing cycle, independent of your lemlist plan. You can pay for credits yearly while your lemlist plan is billed monthly, or the other way round.


Common Questions and Troubleshooting

Do I get all my credits upfront if I pay quarterly or yearly?

No. Credits are granted monthly, whatever your billing frequency. Paying yearly lowers your monthly price, it doesn't release the whole volume at once.

Is subscribing cheaper than buying one-off?

Yes, at every tier. Compare the one-off and subscription columns in the price catalog above. A one-off top-up is for occasional extra demand.

What happens when I run out of credits mid-campaign?

Enrichment processes pause immediately. Campaigns continue sending, but leads won't be enriched until you add more credits. You'll need to manually restart enrichment after topping up your balance.

How do I estimate how many credits I need?

Start with a small test batch. If you're enriching 100 leads with email finder only, expect to spend around 500 credits. For full enrichment including phone numbers, expect 2,500 credits per 100 leads. Actual costs depend on how many valid results are found.

Can I get a refund for unused credits?

No. Purchased credits are non-refundable and roll over until used. They remain in your account for future use.

I'm a team member and credits ran out. What do I do?

Ask your Admin to purchase more. Only Admins have permission to buy credits. Check who your Admins are in Settings.

Will free credits roll over if I upgrade my plan mid-month?

No. Free plan credits don't carry over. Add-on, top-up, and gift credits do.

Why does my invoice show a quantity of one?

That's expected. A credit line is priced for a volume of credits, so the quantity on the invoice is always one — the credit volume is part of the price, not the quantity.


Best Practices

  • Test enrichment on 50-100 leads before running bulk operations to estimate actual costs

  • Monitor your credit balance before launching large campaigns

  • If you buy credits most months, the Enrichment add-on costs less per credit than repeated one-off top-ups

  • Use waterfall enrichment to maximize hit rates without extra manual work

  • Connect your OpenAI API key if you use AI variables frequently to reduce lemlist credit spend

  • Check Credits spent history filtered by Feature to see where your credits actually go

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