🔔 Signals: Reach Prospects at the Perfect Moment

As automation floods inboxes, prospects become harder to reach. Signals solve this by allowing sales teams to engage:

At the right time
With the right message

You can monitor key intent triggers (like job changes, funding, hiring activity, website visits, and more) to spot when companies are ready to buy — before your competitors do.

🚀 Key Benefits

Laser-Focused Prospecting
- Identify accounts showing intent (hiring, funding, tool usage, etc.).
- Avoid wasting time on cold, unqualified accounts.
More Meetings, Less Effort
- Reach the right people, at the right time.
- Expect higher reply and connection rates.
Motivated and Happier Teams
- SDRs focus on meaningful leads instead of endless cold lists.
- More success = higher morale and lower turnover.
Scalable, Automated Process
- No more manual LinkedIn stalking or Google Alerts.
- Centralized intent data, accessible to everyone on your team.
Competitive Edge
- Act on early buying signals before anyone else.
- Be first to reach out — not the last to find out.

⚙️ How to Set Up and Use Signals

Setting up and using Signals is simple and requires just a few steps. Once configured, you can identify warm opportunities and act on them directly inside lemlist.

Step 1: Configure Your Signal

Each signal has a configuration flow divided into three main steps:

1. Configure the signal

Choose your watchlist name.

Define inclusion and exclusion criteria (such as job titles, geographies, or keywords depending on the signal).

2. Choose the segment to monitor

Upload a CSV file or select an existing list of companies or contacts you want to monitor, depending on the signal you chose.

3. Review and create

Check that everything looks right.
Click Create — and that’s it!
⚠️ Credits will be deducted when you create a new signal. If you don’t have enough credits, you’ll see an error message.

Step 2: View and Manage Signals

Once created, your signals will start collecting data automatically.

Visit your Signals page daily to check for new activity.
Each new trigger appears as a “New lead” with the detection date shown.
Click on a company to view details, identify the right contacts, and take action.

🧩 Types of Signals

You can currently track signals at the company level, and soon also at the contact level.

Signal 1: Company is Hiring for a Specific Role

Goal: Get notified when companies are hiring for roles related to your ideal buyer persona.

Step 1: Configure Your Signal

Watchlist name: Choose how you want to label this signal list.
Inclusion criteria:
- Job titles (mandatory) - Add all job titles you want to monitor.
  - Click 🪄 to generate variations (e.g., “SDR” → “Business Development Representative”).
- Geography (mandatory) - Define where to look (country, state, city - in English).
- Keywords (optional) - Add terms found in job descriptions (e.g. “outbound”, “cold call”, “salesloft”).
Exclusion criteria (optional):
- Job titles, geographies, or keywords you want to ignore.

Step 2: Choose Segment to Monitor

Upload a CSV or select existing company lists.
These define which companies you’ll monitor for hiring activity.

Step 3: Review & Create

Double-check your configuration and click Create. You will see the amount of credits needed for this signal.
⚠️ Credits are deducted when you create the signal. If the wallet is empty, you’ll see an error message.

Signal 2. Company Visited Your Website

Goal: See which companies visited your website and how they interacted.

How to set it up:

Configure
- Watchlist name
- Set up tracker:
  - You must have access to your website code.
  - Select your website or add a new one.
    
    To adjust the settings for tracking you can access the page here:
    
    and it will take you to the settings section where you can see the active trackers and define the maximum number of company identified per day 👇 (each identified lead costs 20 credits)
  - Copy and paste the generated code snippet into your site, then push to production.
- Inclusion criteria:
  - Choose whether to track all pages or specific ones (like /pricing or /product).
  - Define the minimum number of pages viewed and time spent.
  - Select target countries (in English).
- Exclusion criteria: exclude specific countries if needed.
Segment
- Currently, only “All segments” is available — all matching visits are included.
Review & Create
- Confirm setup and click Create. Credits will be deducted.

💵 Billing

Signals are available across all plans during the initial rollout.
The current business model operates on a credit-based system, but this is expected to evolve in the near future.

Current Credit Costs

Signal Type	Credit Cost	Billing Frequency
Hiring signals	10 credits per company	per month
Website visitors	20 credits per identified prospect	—
LinkedIn profiles / topics	100 credits per profile or topic	per month

Start using Signals today and let your team focus only on the prospects that truly matter ✨

Need a hand? Message us anytime through the chat — we’ll help you configure your first signal and make sure you’re ready to go!