Question 1

Create a custom tracking domain 🛠

Accepted Answer

You can track opens and clicks with your own custom tracking domain to improve deliverability.

lemlist tracks all clicks and opens using one of lemlist's shared domains. We monitor these domains and block abusers, but for better deliverability, you can use your own custom domain.

1. Create a sub-domain and set up a CNAME DNS record

In order for you to edit your domain's Dns (domain name service) records, you'll need some kind of administrator access. The process of editing DNS records is different from web host to web host, but the basic steps are this:

a) Create a new DNS record (example: track.acme.com) b) Choose CNAME as the type of record c) In the value textbox, enter custom.lemlist.com.

Here are a few general links we found for specific web hosts:

GoDaddy
BlueHost
Namecheap
Network Solutions
Google has this page that lists variety of providers (just remember to use custom.lemlist.com instead of whatever they specify in their help pages).
Tip for Cloudflare: when setting up your CNAME record, set it to DNS proxy only (the default is set to http and DNS)

Here is an example of a CNAME in the DNS records, in this e

Question 2

Set up your Smtp and Imap 🧐

Accepted Answer

Set it up

You can connect almost any email address up to lemlist by adding an Smtp & Imap mail account. To get started, on the side menu, select Settings, scroll to the Email Provider section and click on Connect a SMTP / IMAP account.

Give lemlist what email address you will be sending from. Whichever email address you enter must be allowed by your email provider, otherwise you may have errors during sending or your emails may wind up in spam.

To tell lemlist how to connect to your email provider, look for the "SMTP" host and port information as laid out by your email provider.

Similarly, look for the "IMAP" host and port information that is listed by your email provider to tell lemlist how to check your inbox for replies. This is a crucial step so that lemlist knows when how to stop your follow-up sequences, record replies, create opportunities, and allow you to reply back to emails from within lemlist. Usually the "username/password" is the same as in your SMTP settings.

Test & Save

After you have filled all the field, click on test button to see if lemlist can connect to your email provider.

Don't forget to click on Test & Save blue button to save your parameters.

Troubleshoot

Question 3

How many emails can I send per day? 🧮

Accepted Answer

Every gmail provider has a cap of how many emails you can send per day, so lemlist has one as well. Especially because we are working on personalized - deliverable emails and not on mass emails that go into spam usually.

Our limits are:

Free trial - 50 emails per day Please keep in mind our trial version is only for testing the tool so you get all the perks of all plans, but a limited number of emails per day.

Silver plan 100 emails per day Gold plan - 500 emails per day Platinum plan - 500 emails per day

For Gmail and Google Suite

As of this writing, information on limits can be found here and here

These are theoretical limits. In the reality you should keep your limit to about 200 email per day.

Some of our clients are blocked by Google after a 20 emails, some other after 500.

Google has its own algorithm to decide to block or not.

If we detect that you've reached a Google quota limit we will pause sending for a period of time and then automatically resume later. However, do not rely on this detection to protect yourself from going over your quota because

we usually only get this notice after you've already exceeded your quota and
sometimes we're not able to make that detection fast enough to stop emails that are already queued up. Keep in mind, if you're sending via an alias, yo

Question 4

Warm up your email account 🔥

Accepted Answer

If you are sending sales emails, you should always warm up your email address. This involves gradually increasing the number of emails you're sending day by day.

The slower you can do your warm up, the better.

lemlist can do this automatically for you. You just got to let us know.

Once you go into your settings, choose Email warmup. There will be an option for email warmup. Just tick the box.

By enabling this feature, you agree that lemlist will automatically send and reply to emails from lemlisters to warm up your address.

I explained it in the video below as well:

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Question 5

Custom Variable format 🧩

Accepted Answer

By default, you see that lemlist recognizes the basic custom variables such as First Name, Last Name & Company Name. However, it is possible to add as many custom variables as you like 😊

This video should help with Custom Variables subject

Custom variables are case sensitive. It means that {{hello}} is not the same as {{HeLlO}}.

The predefined custom variables are:

{{email}}
{{firstName}}
{{lastName}}
{{companyName}}

If you have imported more custom variable from columns of your csv, the name of the customer variable are exactly the name you set as the first row of the file.

If in the csv, the column header is "Phone Number", then the custom variable will be {{Phone Number}} (with a space and upper P and upper N).

Fallback value

Imagine you have this sentences:

Hello {{firstName}},

and imagine in some of your buddies, the firstName is empty, it'll display:

Hello ,

That's not very cool🥺

That's why you can add a fallback text that will be used if the variable is empty. The format is {{variable|fallback}}.

In our example, it can be:

Hello {{firstName|lemlister}},

if the firstName is empty, it'll then display:

Hello lemlister,

Note: Variables can be anything you want from a full sentence to an image. If you want to use images as variables, you need to write the URL of the image in your CSV.

Chek our tutorial on this:

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Question 6

Setup an alias or an SMTP

Accepted Answer

lemlist sends your campaigns from one of the Google account's you've connected. By creating an alias in Gmail, you can send lemlist campaigns from most any other email provider such us outlook.com.

Feel free to simply follow these steps to properly set it up:

https://support.google.com/mail/answer/22370?hl=en

In case you get any issues, like your emails not being properly tracked:

https://support.google.com/mail/answer/21289?hl=en

Here are some frequently asked questions

I'm getting an error in Gmail when trying to set up sending via my alias.

"You must send through outlook.com SMTP servers when you send as [email address]@outlook.com. However, this functionality is not available for your account. Please contact your domain administrator for more information."

This indicates that you need to enable an advanced security setting in your G Suite administrator console. Essentially you need to check the "Allow per-user outbound gateways" setting.

Does this work with any email address?

Most email providers, yes. Your provider must allow connections over SMTP and either POP3 or IMAP. Sometimes these are settings that are off by default and you need to flip on. After turning them on, your email provider's help pages should give you the appropriate settings (such as host name and port number) that you'll need to enter inside Gmail.

Are there other ways to set this up?

In many email providers, you should be able to set up auto-forwarding so that all replies to your

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