The AI Context Center helps lemlist generate a reusable “company/context knowledge base” from your website (or from manual input). This context can then be injected into lemlist AI features to create more consistent, on-brand AI outputs, especially when you’re creating or personalizing messaging at scale.
Learning objective
By the end of this tutorial, you’ll know how to open the AI Context Center, generate context from a website URL, apply it to your workspace, and review/edit the generated sections.
Why this matters
Current situation: High-quality AI outputs depend heavily on context, but manually adding organizational details to every AI column prompt is inconsistent and tedious. Moreover, lemlist’s own AI features can’t stay consistently aligned if your company context isn’t centralized.
With accurate context (your positioning, target audience, pains you solve, key offerings, etc.), lemlist can produce outreach copy that’s more relevant and consistent, reducing generic messages and saving time during campaign creation.
What this release brings
A dedicated settings section to centralize company data: the AI Context Center becomes your single source of truth for brand/company context.
Generation:
For new teams: lemlist can automatically generate an initial context by identifying your company domain from the admin’s email and scraping relevant company information.
For existing teams: the AI Context Center may show an empty state inviting admin users to generate the context.
Usage: this context becomes easily injectable into AI features to ensure consistent and relevant responses. Users can also “invoke” their context in their AI columns prompts to avoid repeating the same company details every time.
Prerequisites
You have access to your lemlist workspace settings.
You have a website URL you want the AI to use as a source (recommended: your homepage or a product/solution page).
Core lesson — Step-by-step workflow
Phase 1: Open the AI Context Center
In your lemlist account, click your profile/workspace area in the bottom-left, then select Settings.
Phase 2: Generate context from your website
In the left settings menu, open AI Context Center. If your context isn’t created yet, you’ll see an empty state inviting you to generate it. Paste your website URL in the input field, then click Generate context.
Wait while lemlist generates your context. You’ll see a progress modal while it builds the content.
Phase 3: Review and apply the generated context
Review the generated sections (for example: Company Overview, Positioning, and other strategic summaries). When you’re satisfied, click Apply context to save it for use across lemlist AI features.
Phase 4: Navigate and maintain your context over time
Use the Table of content panel to quickly jump between sections (e.g., Company Overview, Positioning, Target Market and Audience, Pains, Competitors).
To refine tone, fix inaccuracies, or update messaging after product changes, click Edit and adjust the content as needed.
Using your context in AI features (including AI columns)
Across lemlist AI features: once applied, the AI Context Center acts as a consistent, reusable knowledge base so AI-generated outputs stay aligned with your company’s positioning and offering.
In AI columns prompts: instead of re-typing company background and messaging guidelines in every prompt, you can invoke your saved context directly in your AI columns prompts to keep results consistent and reduce prompt repetition.
Best practices
Use a strong source URL: Choose pages that clearly describe your product, ICP, and value proposition (homepage + core product pages typically work best).
Scan for accuracy before applying: AI-generated context may misinterpret vague claims or outdated pages—quickly review key sections like Positioning, Pains, and Target Audience.
Update context when your messaging changes: After rebranding, new features, new vertical focus, or pricing shifts, revisit the Context Center and edit (or regenerate) to keep outputs aligned.
Practical application (example workflow)
Here’s a simple way to put the AI Context Center to work:
Step 1: Generate context from your homepage.
Step 2: Review Positioning and Unique Value Proposition to confirm your differentiators are correct.
Step 3: Edit the Target Market and Audience section to match your exact ICP language (industries, job titles, company size).
Step 4: Apply the context so AI-assisted writing in lemlist (including AI columns) stays consistent and on-brand.
Troubleshooting & pitfalls
Issue: “Your AI context center is empty” and nothing is generated
Root cause: The URL is incorrect, inaccessible, or doesn’t contain enough readable content.
Fix:
Try a different page (homepage or a product/solution page).
Make sure the URL loads publicly (no login required).
If needed, use the Create manually option (shown under the URL area) to build context yourself.
Issue: The generated context is inaccurate or too generic
Root cause: Website content is broad/marketing-heavy, or key information (ICP, pains, differentiators) isn’t explicit.
Fix:
Click Edit and rewrite the most important sections (Positioning, Pains, Target Audience).
Regenerate using a more specific URL that contains clearer messaging.
Issue: You clicked generate, but it seems stuck on “Generating context…”
Root cause: Temporary delay or a slow/large page being processed.
Fix:
Wait a bit longer, then try again.
If it persists, cancel and retry with a simpler page (less content or fewer redirects).