Review and launch leads before they enter your sequence. Check email deliverability, verify personalization variables are populated, and select which leads to send. Prevents bounces and ensures quality. Takes 5-10 minutes.

The review stage is your final quality check before leads enter your campaign. Launching leads with invalid emails hurts your sender reputation, and missing personalization variables make your outreach look automated. Reviewing prevents these issues and gives you control over exactly when your campaign starts.

Understand the review stage: Leads don't automatically enter your sequence when imported. They wait in the Launch section until you manually review and launch them. This prevents accidental sends and lets you verify data quality first.

Step 1: Review leads in the Launch section

Open your campaign and go to the Launch area to see leads waiting to enter your sequence. In the lead list, review the email deliverability status (for example, Deliverable) before sending.

Step 2: Filter your leads (optional)

To focus on a specific group of leads, click the filter icon, then select Add a filter.

From the filter list, choose what you want to filter by (for example Email status, Lead variables, Personalized, or Missing variable).

Step 3: Handle a specific lead from the lead menu

To take action on a single lead, select the lead using the checkbox, then click the three-dot menu on that lead.

From the menu, choose what you want to do:

Step 4: Select leads to launch and launch them

Select the leads you want to send (using the checkboxes), then click Launch for X leads at the bottom of the Launch panel.

Once launched, check the campaign’s active leads view to monitor progress. Common statuses include:

✅ Leads have been launched from the Launch section

✅ Personalization variables display correctly in sent emails

✅ Campaign starts sending during your configured schedule

Issue: Many leads show deliverability problems

Fix: Double-check your import and make sure the email field was mapped correctly. If needed, correct the data and re-import.

Issue: Personalization variables are blank

Fix: CSV columns must match your variable names exactly (case-sensitive). Verify a firstName column exists for #{{firstName}}. Re-import with correct column names or manually edit leads.

Issue: The launch button isn’t available

Fix:

Issue: Leads launched but are not sending

Fix: Check campaign Settings → Schedule to verify sending windows. If outside sending hours, emails queue until the next window opens. Also, check that daily sending limits haven’t been reached.

Test first (recommended for first campaigns):

Quality first (for sender reputation):