By the end of this guide, you'll know how to create and customize your email signature in lemlist, use the {{signature}} variable to automatically include it in your emails, and manage signatures for team members from your billing settings.

A professional email signature:

With lemlist, you create your signature once and automatically include it in all outgoing emails using the {{signature}} variable.

Before setting up your signature:

Click your name in the bottom-left corner, then select Settings.

You'll see two options:

Option 1: Copy from another email address

Option 2: Create a new signature

From Settings, open Sending settings. In the Email signature tab, use the editor to create or paste your signature, then click Save.

Basic HTML formatting:

Example signature structure:

John Smith

Sales Director | Acme Corp

[email protected] | (555) 123-4567

LinkedIn | Book a Meeting

Best practices:

💡 Pro tip: Simple, code-free signatures often perform best and avoid formatting issues across email clients.

To include your signature in emails, edit an Email step in your campaign and add the {{signature}} variable at the end of your email body. You can also insert it using the signature variable button in the editor toolbar.

Example email:

Hi {{firstName}},

I noticed {{companyName}} is growing fast. Would love to connect.

{{signature}}

When the email sends, {{signature}} is replaced with your full signature.

💡 Important: The {{signature}} variable only works in email steps, not LinkedIn messages.

During campaign preview: The signature may appear as {{signature}} in the editor. This is normal—the actual signature will display correctly when emails are sent.

Click Preview to verify how your email will render.

In the preview, confirm that the signature is rendered correctly, including formatting and links.

As an admin, you can manage email signatures for team members from your billing settings. Each user account supports only one email signature, which is inserted into campaigns using the {{signature}} variable. If multiple signatures are needed, separate user accounts must be created for each sender, or different signatures can be manually added to each email step in a campaign.

Step 1: Open Plans & billing

Click your profile picture in the bottom-left corner, then select Plans & billing.

Step 2: Select the right workspace

On the Billing page, use the workspace selector at the top to choose the workspace that contains the user you want to update.

Step 3: Locate the user and open Edit

In the users list, find the team member, click the three dots (⋮), then select Edit.

Step 4: Update their signature

In the user's Sending settings, update the signature in the Email signature section and click Save.

💡 Admin tip: You can also use this area to manage each team member's sending settings and related account configuration.

Issue: Blue highlight or background appears in signature preview

Root cause: The blue highlight indicates variables or placeholders like {{signature}} in the editor. This is a visual indicator for internal use.

Fix:

Issue: Signature has unwanted formatting or inherited styles

Root cause: Copied formatting from another source (Word, Google Docs, email client)

Fix:

💡 Pro tip: Use "clean code" to ensure compatibility and avoid inherited formatting issues across different email clients.

Issue: Links in signature aren't clickable

Root cause: Links weren't properly formatted with HTML anchor tags

Fix:

Issue: Signature doesn't appear in sent emails

Root cause:{{signature}} variable not added to email template

Fix:

Use lemlist's Free Signature Generator: Need inspiration? Use lemlist's Free Email Signature Generator to create a professional signature quickly.

Include a booking link: Add your lemcal booking link to your signature so recipients can easily schedule meetings. Go to Settings → Sending settings → Email signature and add it to your signature.

Keep mobile-friendly: Test your signature on mobile devices. Avoid wide images or complex layouts that break on small screens.

Update signatures regularly: Review and update signatures quarterly—job titles, phone numbers, and links change over time.

Use consistent branding: If managing a team, create signature templates that all team members follow for brand consistency.

Limit image size: Keep signature images under 200px wide to prevent rendering issues and slow load times.

Can I set up a signature for all team members at once? No, email signatures must be configured individually for each user account. This ensures that each sender has a personalized signature.

What happens if I don’t set up a signature? If no signature is configured, the {{signature}} variable in your email campaigns will remain empty. Ensure that each user account has a signature set up to avoid this issue.