By the end of this guide, you'll know how to duplicate campaigns, understand what gets copied and what doesn't, and use duplication to quickly create new campaigns from proven templates.

Campaign duplication saves you hours of setup time. Instead of rebuilding sequences, email content, and settings from scratch, duplicate a successful campaign and adapt it for new audiences or variations. This is especially useful when:

When you duplicate a campaign, lemlist copies:

✅ Campaign structure – All sequence steps and their order

✅ Email content – Subject lines, body text, variables, and personalization

✅ LinkedIn actions – Profile visits, invites, messages, voice messages

✅ Settings – Sending schedule, daily limits, conditions, and delays

✅ Tasks – Any manual tasks included in the sequence

✅ A/B test winner selection – If you’ve chosen a winner for an A/B test, the winning version is the one that gets duplicated in the copied campaign

What doesn't get duplicated:

❌ Leads – The new campaign starts empty. You'll need to import leads separately.

❌ Campaign statistics – Analytics start fresh at zero.

❌ Campaign name – The duplicate gets a default name like "Campaign Name (Copy)" that you can rename.

💡 Why leads aren't copied: This prevents accidental duplicate outreach to the same people and gives you full control over who receives the new campaign.

You can duplicate from two locations in lemlist:

Step 1: Go to your campaigns dashboard

Click Campaigns in the main navigation to see all your campaigns, then click the three dots (⋮) next to the campaign you want to duplicate.

Step 2: Select Duplicate

Click Duplicate from the dropdown menu.

Step 1: Open the campaign

Click Campaigns in the main navigation, then click on the campaign you want to duplicate to open it.

Step 2: Duplicate from the campaign menu

Click the three dots (⋮) in the top-right corner of the campaign interface, then click Duplicate.

Step 3: Find your duplicated campaign

The new campaign appears at the top of your campaigns list with a name like "Campaign Name (Copy)".

Step 4: Rename the campaign

Click on the campaign name and rename it to something descriptive.

Example naming:

Step 5: Review and adjust content

Open the Sequence tab and review each step. Update any content that needs to change for this variation:

Step 6: Import leads

Open the campaign’s Lead list tab and import your new lead list. The campaign structure is ready—it just needs people to reach out to.

Testing different subject lines

Duplicate your campaign, change only the subject lines, and import the same lead list split in half. Compare which version performs better.

Targeting different personas

Keep the same sequence structure but adapt messaging for different roles (e.g., CMOs vs. CTOs).

Seasonal campaigns

Duplicate your successful holiday campaign from last year, update dates and offers, then launch with fresh leads.

Regional variations

Duplicate a campaign and adjust messaging for different geographic markets or languages.

A/B testing email vs. multichannel

Duplicate a campaign, remove LinkedIn steps from one version, keep them in the other. Test which approach gets better results.

Issue: I can't find the duplicated campaign

Fix: It appears at the top of your campaigns list. Scroll to the top or use the search bar to find it by name.

Issue: The duplicate has the wrong settings

Fix: Settings come from the original campaign at the time of duplication. If you recently changed the original, those changes won't appear in duplicates made earlier. Open campaign settings and adjust as needed.

Issue: I accidentally duplicated the wrong campaign

Fix: Simply delete the duplicate. Click the three dots next to it and select Delete or Archive.

Create template campaigns: Build campaigns with proven sequences and settings, then duplicate them as templates for future use. Don't add leads, just keep them as starting points.

Document what works: Add notes in the campaign description about what messaging or timing worked best. When you duplicate, you'll remember why that version was successful.

Duplicate before major changes: Before making big changes to a live campaign, duplicate it first. This gives you a backup if the changes don't work out.

Use descriptive names: Name duplicates clearly so you can tell them apart (e.g., "Q1 2024 - Version A" vs. "Q1 2024 - Version B").