By the end of this tutorial, you'll know how to integrate LinkedIn actions into your email sequences, set up conditions to control when LinkedIn steps trigger, and create effective multichannel workflows that increase visibility and reply rates across platforms.

Multichannel outreach combining email and LinkedIn typically generates 2-3x higher engagement rates than email alone. By reaching prospects where they're most active, you stay top-of-mind, build credibility through multiple touchpoints, and create more opportunities for meaningful conversations. LinkedIn steps help you stand out in crowded inboxes and demonstrate genuine effort in your outreach.

Before you start, make sure you have:

Lemlist offers five LinkedIn actions you can integrate into your sequences:

Profile Visit: Automatically visit a prospect's LinkedIn profile to get noticed without direct contact. Ideal for warming up cold leads.

Invite: Send regular or personalized connection requests to grow your network and establish first contact.

Message: Send private LinkedIn messages to your connections. Note: These are standard messages, not InMails.

Voice Message: Record or upload authentic audio messages (up to 1 minute, max 20 MB) to create deeper, more human connections.

AI Voice Message: Generate natural-sounding, personalized voice notes using AI (powered by ElevenLabs) with your cloned voice or professional voices.

Strategy: Combine multiple LinkedIn actions with email to create a comprehensive multichannel sequence.

Step 1: Open your campaign sequence

From the left sidebar, go to Campaigns, then click the campaign you want to edit and open the Sequence tab.

This is where you'll add and configure LinkedIn steps alongside your email steps.

On the Campaigns page, select the campaign you want to work on.

After opening the campaign, switch to the Sequence tab at the top.

Step 2: Set LinkedIn profile conditions

Before adding LinkedIn steps, configure when they should trigger.

Click the + button under the step where you want to branch → open the Conditions tab → select Has Linkedin URL.

This ensures LinkedIn actions only send to leads with LinkedIn profiles in your list.

Why this matters: Without this condition, Lemlist will skip LinkedIn steps for leads missing profile URLs, preventing errors and wasted actions.

Step 3: Add and configure a LinkedIn Profile Visit (warm-up)

Once your Has Linkedin URL condition is in place, add LinkedIn actions on the Yes branch, click the + button → open the Steps tab → select Visit profile (LinkedIn).

After adding the Visit profile step, configure it:

Why warming works: Profile visits increase connection acceptance rates by 15-20% by creating familiarity before your invite.

Step 4: Add a connection invite

Under your Visit profile step, click the + button → open the Steps tab → select Invitation (Send on LinkedIn).

After adding the step, configure the sender and click Add personalization to tailor your note.

In the personalization window, pick the variables you want to insert and write a short, personalized connection note and include variables like #{{firstName}} or #{{companyName}} to customize each invite.

Character limits: LinkedIn allows up to 200 characters, but keep it under 150 when using variables to prevent automatic trimming.

Step 5: Add a conditional wait for acceptance

After your invite step, set a wait time condition to give prospects time to respond.

Click the + button → choose Condition → select Accepted invite on LinkedIn and set the wait time (commonly 4 days, as shown below) to give prospects time to respond.

Why this matters: This prevents sending messages to people who haven't accepted your connection yet, which would fail and waste LinkedIn actions.

The sequence now includes an Accepted invite condition before moving to the next LinkedIn message.

Step 6: Follow up with a LinkedIn message

Under the branch where the invite was accepted, click the + button → select the LinkedIn Chat message step → write your follow-up message (and personalize it with context from their profile or your previous email).

Step 7: Configure a manual voice message

Click Add Step → LinkedIn → Voice Message

Choose your sender (only one sender per voice message step—voice is personal)

Record your message:

Personalization in Review mode: Record different versions for specific leads during campaign review, then revert to your main version anytime.

The Voice message step lets you record or upload the audio that will be sent on LinkedIn.

Step 8: Set up AI voice messages (Optional)

For AI-generated voice messages, click Add Step → LinkedIn → AI Voice Message

Configure your AI voice settings (requires ElevenLabs integration)

Write your script with personalization variables. AI will generate unique audio for each lead

Use case: Perfect for scaling personalized voice outreach without recording hundreds of individual messages.

Step 9: Configure sending limits

From the bottom-left profile menu, click Settings.

In the left sidebar, open Sending settings, then next to your LinkedIn account, click Edit limits.

In the LinkedIn limits pop-up, set your daily action limits (recommended: 100 actions per day maximum). This includes all visits + invites + messages combined.

Account safety: LinkedIn monitors unusual activity. Staying under 100 actions per day protects your account from restrictions.

First, open your profile menu in the bottom-left corner and click Settings.

Inside Settings, go to Sending settings and click Edit limits next to your LinkedIn account.

Then, in the LinkedIn limits pop-up, adjust the daily limits for invites, messages, and visits.

B2B Sales Sequence Example: 4-Step Multichannel Flow

Day 1: Send a personalized email introducing your solution

Day 3: LinkedIn Profile Visit to create awareness

Day 5: Send LinkedIn connection invite referencing your email

Day 9 (after acceptance): LinkedIn message with case study or value proposition

Day 12: Follow-up email with demo offer

Results: This sequence structure typically sees:

Voice message use case: A sales team selling high-ticket B2B software used AI voice messages as their third touchpoint. By adding a 30-second personalized audio note referencing specific pain points, they increased their meeting booking rate from 8% to 19%.

Issue: LinkedIn steps are being skipped for all leads

Root cause: Leads don't have LinkedIn URLs in their contact data, or the LinkedIn URL column isn't properly named

Fix:

Issue: Invitation notes exceed LinkedIn's 200-character limit

Root cause: Invitation note text + personalization variables combined exceed the limit

Fix:

Issue: Voice messages aren't sending

Root cause: Audio file format not supported, file too large, or sender not properly configured

Fix:

Issue: Connection invites being declined or ignored

Root cause: Generic invite messages, no prior warmup, or targeting cold prospects

Fix:

Issue: Hitting LinkedIn daily action limits

Root cause: Multiple campaigns running simultaneously, or limits set too high

Fix:

To maximize your LinkedIn integration effectiveness:

Import strategy: Use the Lemlist Chrome extension to import contacts directly from LinkedIn—this automatically captures profile URLs and ensures data accuracy.

Sequence pacing: Space LinkedIn actions 2-3 days apart to avoid appearing aggressive. Natural timing builds trust.

Personalization depth: Reference specific details from their profile, recent posts, or shared connections in your messages. Generic outreach gets ignored.

Voice message authenticity: Keep voice messages under 30-45 seconds. Mention something specific about their company or role to prove you did your research.

Test and iterate: Run small batches (50-100 leads) with different LinkedIn step combinations to find what works best for your audience before scaling.

Monitor acceptance rates: Track connection acceptance rates in your analytics. If below 30%, revisit your invite messaging or add more warmup steps.

Respect LinkedIn limits: Start conservative (50 actions/day) and gradually increase if your account remains healthy. Sudden spikes trigger LinkedIn's spam detection.