Hey lemlister!
We want to provide you with 8 Golden Rules to remember when it comes to GDPR, consent, and legitimate interest. These are important guidelines to help you navigate through this topic smoothly.
First and foremost, it is crucial to have a clear and easily accessible privacy policy.
Always give individuals a clear and simple option to opt-out if they choose to.
We ask that you respect opt-outs by removing them from your mailing lists and properly disposing of their data.
Be sure to comply with all legal and ethical standards, and provide relevant content without spamming anyone.
Consider the impact of frequency when sending emails.
We kindly request that you refrain from targeting vulnerable individuals.
Legal justification must be carefully considered when implementing changes or taking any new actions.
Please keep a record of why you are retaining certain data, and be prepared to explain if necessary.
While there may be differences in handling business data versus personal data, it is best to err on the side of caution and treat all data with care. In case of any uncertainty, it is always safest to obtain active consent before retaining any data or adding individuals to your mailing lists. Additionally, be prepared to provide this information and have a clear process in place for removing data if needed. Let's remember to be mindful and respectful of others' privacy and handle their data sensitively.
We hope these rules will aid you in navigating through GDPR with ease.
Have a great day ahead!