Heeey lemlister! 👋
In the realm of email marketing, accurate analytics are paramount. However, discerning genuine user engagement from automated bot activity has been a persistent challenge. Immediate link clicks and open rates often mimic bot behavior, leading to skewed statistics and misinformed strategies.
Recognizing the impact of this issue, we've implemented a significant update to our system: Enhanced Bot Detection.
This update aims to track and exclude bot-generated opens and clicks from our reports, providing users with more precise and reliable analytics. 😍
How Does It Work?
Our enhanced bot detection employs two thresholds to distinguish genuine user engagement from bot activity:
Lower Limit (5 seconds): Any open or click action occurring in less than 5 seconds is flagged as bot-generated, as it falls below the minimum time a human would take to interact with the content.
Upper Limit (9 seconds): Click actions resulting from an open action within 9 seconds are categorized as bot activity. This threshold is derived from analyzing the distribution of genuine clicks within a specific timeframe.
Where Can I See The Bot Detection?
The bot detection can only be seen in the Activity section of the lead's card 🙌
In essence, our enhanced bot detection empowers users with more precise analytics, fostering informed decision-making and enhancing the effectiveness of email marketing strategies.
With this update, we're committed to delivering actionable insights and empowering users to achieve their email marketing goals with confidence and accuracy. 🙌