By the end of this guide, you'll know how to push leads from one campaign to another using three methods: single lead transfer, bulk manual transfer, and automated transfer using trigger steps.

Moving leads between campaigns enables segmentation, follow-up sequences, and re-engagement strategies. Instead of managing all leads in one endless campaign, you can create focused campaigns for different stages (initial outreach, follow-up, re-engagement) and push leads between them based on behavior or timing.

Before you start:

Lemlist offers three methods for moving leads between campaigns:

Option 1: Single lead transfer

Option 2: Bulk manual transfer

Option 3: Automated transfer

Step 1: Select the lead

Go to Campaigns, open the campaign you want to move leads from, then click Lead list to view the leads in that campaign. Find the specific lead you want to move.

Step 2: Push to another campaign

Click to select the lead (checkbox appears checked), then click Push to another campaign in the bottom action bar.

Step 3: Choose destination

Select the campaign where you want the lead to go, then confirm the transfer.

✅ Verify: Lead disappears from source campaign and appears in destination campaign's Leads section.

Step 1: Select leads

From your current campaign's Lead list, use one of these selection methods:

Manual selection:

Filter-based selection:

Select all:

Step 2: Open push menu

After selecting multiple leads (or selecting all), click Push to another campaign in the bottom action bar.

Step 3: Choose destination campaign

Select the campaign where you want the leads to go.

Step 4: Confirm transfer

Click Import or Confirm. Leads move immediately to the destination campaign.

✅ Success indicator: Selected leads disappear from source campaign. Check destination campaign to verify lead count increased.

Step 5: Review and enrich (optional)

Open the destination campaign, click Lead list, then review the newly pushed leads. Apply enrichment options if needed before launching.

💡 Best practice: Review leads in destination campaign before launching to ensure data looks correct and sequence is appropriate.

Step 1: Add trigger step to sequence

Open your source campaign and go to the campaign Sequence editor. Click the + where you want leads to move automatically.

💡 Strategic placement: Add trigger after final email in initial outreach sequence, or after a specific engagement point (e.g., after someone opens 3 times but doesn't reply).

Step 2: Configure trigger condition

In the step picker, click Conditions, then choose the condition you want to use (for example, Clicked on link in email).

Step 3: Choose the condition type

Select the condition you want to use to branch leads (for example, Clicked on link in email).

Step 4: Add the transfer action

On the branch where you want leads to be transferred, click the + to add a new step, then select Send to another campaign.

Step 5: Choose the destination campaign

In the Send to another campaign step, choose the destination campaign from the dropdown (you can search by campaign name).

Step 6: Save and activate

Save your sequence changes and ensure the campaign is active (not paused).

✅ Verify: When leads meet the condition and reach the transfer step in the sequence, they automatically move to the destination campaign. Check the destination campaign periodically to see transferred leads.

Use Method 1 (Single lead) when:

Use Method 2 (Bulk manual) when:

Use Method 3 (Automated trigger) when:

Re-engagement workflow:

Segmentation by engagement:

Sequential campaigns:

Issue: Push button doesn't appear

Root cause: No leads selected, or selection not registered

Fix: Ensure at least one lead is selected (checkbox checked). Refresh page if button doesn't appear after selection. Verify you have permissions to edit both campaigns.

Issue: Can't select destination campaign

Root cause: Destination campaign doesn't exist, is archived, or you lack permissions

Fix: Verify destination campaign is active (not paused or archived). Check you have edit access to destination campaign. Create destination campaign if it doesn't exist yet.

Issue: Leads not appearing in destination campaign

Root cause: Transfer still processing, or leads were duplicates and skipped

Fix: Refresh destination campaign page. Check for import summary message showing skipped duplicates. For automated triggers, verify leads actually reached the trigger step in sequence.

Issue: Automated trigger not working

Root cause: Trigger step not configured correctly, campaign paused, or leads haven't reached trigger yet

Fix: Verify campaign is active (not paused). Check the sequence configuration—ensure destination campaign selected. Confirm leads are actually progressing through the sequence to reach the step.

Issue: Leads pushed but in wrong status

Root cause: Auto-launch vs manual launch setting mismatch

Fix: If leads should launch automatically but didn't, review the destination campaign lead status and launch settings. If they launched when you wanted manual control, pause leads in the destination campaign to review before continuing.

Issue: Lost track of which leads were pushed where

Root cause: Multiple transfers without documentation

Fix: Use campaign names descriptively (e.g., "Initial Outreach," "Re-engagement - Non-responders"). Add notes in destination campaign about source. Export lead lists before major transfers as reference.

Use filters strategically - Before bulk push, filter by engagement (opened, replied, clicked) to segment leads by behavior. Creates targeted follow-up campaigns.

Test with single lead first - Before bulk transfer or automated trigger, push one test lead to verify destination campaign works correctly.

Set up sequential campaigns - Design campaign sequences that flow: Outreach → Follow-up → Re-engagement. Use triggers/conditions to automate progression.

Choose launch preference carefully - Use an automated path for proven workflows. Use manual review when you want to review, enrich, or time the launch strategically.

Document your workflow - Track which campaigns push to which destinations and why. Helps team understand lead journey and prevents confusion.

Monitor destination campaigns - After pushing leads, check destination campaign regularly to verify leads are progressing as expected.

Clean destination campaigns first - Before pushing leads, ensure destination campaign has correct sequence, schedule, and sender configured. Prevents re-work.

Use descriptive step names - When adding steps, name them clearly (e.g., "Send clickers to follow-up"). Makes sequence logic easy to understand