TL;DR
Review and launch leads before they enter your sequence. Check email deliverability, verify personalization variables are populated, and select which leads to send. Prevents bounces and ensures quality. Takes 5-10 minutes.
Who Should Use This
Anyone with leads imported and ready to start their campaign
Teams wanting to verify data quality before sending
Users who need to enrich missing data before launching
Why This Matters
The review stage is your final quality check before leads enter your campaign. Launching leads with invalid emails hurts your sender reputation, and missing personalization variables make your outreach look automated. Reviewing prevents these issues and gives you control over exactly when your campaign starts.
Before You Start
Understand the review stage: Leads don't automatically enter your sequence when imported. They wait in the Launch section until you manually review and launch them. This prevents accidental sends and lets you verify data quality first.
Step-by-Step Guide
Step 1: Review leads in the Launch section
Open your campaign and go to the Launch area to see leads waiting to enter your sequence. In the lead list, review the email deliverability status (for example, Deliverable) before sending.
Step 2: Filter your leads (optional)
To focus on a specific group of leads, click Add a filter, then choose what you want to filter by, such as Email status, Lead variables, Personalized, or Missing variable.
Step 3: Handle a specific lead from the lead menu
To take action on a single lead, open the three-dot menu on that lead, then choose what you want to do:
Launch to send the lead into your sequence now,
Schedule launch to launch later,
Skip to keep the lead in the campaign without launching them, or
Delete this lead to remove the lead from the campaign.
Step 4: Select leads to launch and launch them
Select the lead or leads you want to send using the checkboxes, then click Launch for X lead(s) at the bottom of the Launch panel.
Understanding Lead Status After Launch
Once launched, check the campaign’s active leads view to monitor progress. Common statuses include:
Ready to send: reviewed and waiting for the next sending window
In progress: received at least one step, actively moving through the sequence
Completed: finished all steps in the campaign
Paused: manually paused, can be resumed
Stopped: hit a stop condition (replied, clicked, unsubscribed)
How You'll Know It Worked
✅ Leads have been launched from the Launch section
✅ Personalization variables display correctly in sent emails
✅ Campaign starts sending during your configured schedule
Troubleshooting
Issue: Many leads show deliverability problems
Fix: Double-check your import and make sure the email field was mapped correctly. If needed, correct the data and re-import.
Issue: Personalization variables are blank
Fix: CSV columns must match your variable names exactly (case-sensitive). Verify a firstName column exists for #. Re-import with correct column names or manually edit leads.{{firstName}}
Issue: The launch button isn’t available
Fix:
Verify at least one lead is selected (checkbox checked)
Check that the campaign isn’t paused
Ensure a sender is connected and the sequence has at least one step
Issue: Leads launched but are not sending
Fix: Check campaign Settings → Schedule to verify sending windows. If outside sending hours, emails queue until the next window opens. Also, check that daily sending limits haven’t been reached.
Launch Strategies
Test first (recommended for first campaigns):
Launch 10-20 leads as a test
Monitor for 24 hours
Check opens, bounces, and personalization
Launch remaining leads if all looks good
Quality first (for sender reputation):
Filter for safe-to-send/deliverable leads first, then launch
Review and fix leads with missing variables before launching
Skip or delete invalid leads permanently
Tips for Optimization
Prioritize deliverable emails - They’re the safest to launch first
Test with a small batch first - Catch issues before they affect your entire list
Skip, don’t delete - Keep leads with incomplete data to enrich later
Monitor early sends closely - Check for formatting, missing variables, or deliverability issues