Learning Objective

By the end of this tutorial, you’ll know how to add a custom landing page to an email step in a campaign, customize the page, and use variables to personalize it for each lead.

Why This Matters

A custom landing page helps you deliver a more relevant experience after a click—so prospects are more likely to reply, take action, or book a meeting. It also lets you carry personalization beyond the email itself (text, video, logos, and calls-to-action).

Prerequisites

You already have a campaign created (or you’re ready to create one).
You have at least one Email step in your sequence (or you’re about to add one).

Core Lesson — Step-by-Step Workflow

Phase 1: Add a landing page link to an email step

1️⃣ Open the email step you want to use

Go to your campaign and open the Sequence.
Select (or add) the Email step where you want to place the link, then highlight the text (or element) you want to turn into a landing page link.
Click Add personalization, then open the Medias tab.

2️⃣ Create or select a custom landing page

In the Medias section, go to Custom landing pages.
Click Create a page.

Phase 2: Customize and personalize the landing page

3️⃣ Start from a template (or create your own)

From Page templates, click Create new custom page (or select an existing template if you prefer).

4️⃣ Edit the page content and branding

In the landing page editor, use the left panel to update Info & Template, Logos, Video, Text Content, Bottom, and Live Chat.
Use custom variables (for example, {{firstName}}) to personalize the page for each lead.
When you’re ready, click Save & use this page to apply it to your email step.

Practical Application / Real-Life Example

Use a landing page when your email CTA needs more context than a single link can provide. For example:

Email CTA: “See a 60-second walkthrough tailored to you”
Landing page content: A personalized headline (e.g., “Welcome {{firstName}}”), a short video, and a “Book a time” button.

Troubleshooting & Pitfalls

Issue: My landing page isn’t being inserted where I expect in the email

Root cause: The cursor wasn’t placed correctly, or the text/element wasn’t highlighted before adding the personalization.
Fix: Re-open the email step, highlight the correct text/element, then add the landing page again from Add personalization > Medias > Custom landing pages.

Issue: Variables show up as {{firstName}} instead of real values

Root cause: The lead data doesn’t include that field, or you’re viewing the page outside a lead context.
Fix: Make sure your lead list contains values for the variables you used, then preview the email/step with a real lead.

Knowledge Check

Did you add the landing page from inside the correct Email step?
Which variables did you include on the landing page (e.g., {{firstName}}, company name)?
Did you click Save & use this page to apply it to your campaign?

💡 lemlister Tip

You can link to various calendar platforms like lemcal, Calendly, HubSpot, or Typeform to let prospects book meetings directly from the landing page.
You can add a live chat window (e.g., Intercom, Crisp, or Drift) by entering the chat ID provided by your chat service.

Use variables to send custom images

Add personalized text to images

Create an image template

Import leads from a CSV file

Use icebreakers for personalization

Create a personalized landing page