Learning Objective

By the end of this tutorial, you’ll know how to add a custom landing page to an email step in a campaign, customize the page, and use variables to personalize it for each lead.

Why This Matters

A custom landing page helps you deliver a more relevant experience after a click—so prospects are more likely to reply, take action, or book a meeting. It also lets you carry personalization beyond the email itself (text, video, logos, and calls-to-action).

Prerequisites

You already have a campaign created (or you’re ready to create one).
You have at least one Email step in your sequence (or you’re about to add one).

Core Lesson — Step-by-Step Workflow

Phase 1: Add a landing page link to an email step

1️⃣ Open the email step and add custom media

Go to your campaign and open the Sequence.
Select the Email step where you want to place the landing page link.
In the message editor, click + Add, then select Custom media.

Open the Add menu in the email editor and select Custom media

2️⃣ Create a custom landing page

In the Personalization window, go to the media options.
Under Custom landing pages, click Create a page.

Click Create a page from the Custom landing pages section

Phase 2: Customize and personalize the landing page

3️⃣ Start from a new template

From the page template picker, click Create new template to build your own landing page.

4️⃣ Edit the page content and settings

In the landing page editor, use the left panel to update sections like Info & Template, Logos, Video, Text Content, Bottom, and Live Chat.
In Info & Template, update the page name, title, favicon, and any custom styling or HTML if needed.
Use variables such as {{firstName}} to personalize the page for each lead.

Use the left editor panel to navigate landing page sections

Edit landing page details in the Info and Template panel

5️⃣ Save and apply the page

When your landing page is ready, click Save as template if you want to reuse it later.
Then click Save & use this page to apply it to your email step.

Save the landing page and use it in the email step

Practical Application / Real-Life Example

Use a landing page when your email CTA needs more context than a single link can provide. For example:

Email CTA: “See a 60-second walkthrough tailored to you”
Landing page content: A personalized headline (e.g., “Welcome {{firstName}}”), a short video, and a “Book a time” button.

Troubleshooting & Pitfalls

Issue: My landing page isn’t being inserted where I expect in the email

Root cause: The landing page wasn’t added from the correct email step.
Fix: Re-open the correct Email step, then add it again from + Add > Custom media > Create a page.

Issue: Variables show up as {{firstName}} instead of real values

Root cause: The lead data doesn’t include that field, or you’re viewing the page outside a lead context.
Fix: Make sure your lead list contains values for the variables you used, then preview the email or landing page with a real lead.

💡 lemlister Tip

You can link to various calendar platforms like lemcal, Calendly, HubSpot, or Typeform to let prospects book meetings directly from the landing page.
You can add a live chat window (e.g., Intercom, Crisp, or Drift) by entering the chat ID provided by your chat service.

Create a personalized landing page