Email Personalization
Stand out in the inbox with personalized emails using custom variables, dynamic images, AI-powered content, and advanced formatting techniques.
23 articles
Variables & Dynamic Content
Use custom variables, liquid syntax, AI-generated content, and icebreakers to automatically personalize each email based on lead data.
How to use variables to personalize emailsHow to Use Custom Variables
Format custom variables correctly
Use Liquid syntax in emailsMastering Liquid Syntax in Lemlist
Use icebreakers for personalizationBoost Your Cold Emails with Icebreakers! ❄️
How to use AI variables to personalize and clean lead dataUse AI to clean and personalize lead data at scale
How to boost Gmail productivity with lemlist AIDiscover how lemlist AI boosts Gmail productivity with smarter email writing, templates, and follow-ups!
Master AI Column Workflow Templates (Save, Share, and Reuse AI Columns)
Images & Media
Create eye-catching emails with personalized images, prospect logos, website screenshots, GIFs, and dynamic visual elements that grab attention.
Create an image templateHow to Create Image Templates in Lemlist for Higher Reply Rates 🚀
How to add a clickable image to an emailLearn how to add personalized and clickable images to your lemlist emails, step-by-step, to grab your prospects' attention!
How to add a prospect's logo to a custom imageHow to Add Your Prospect's Logo to Personalize Your Email Campaign.
How to add a website screenshot to a custom imageHow to Boost Your Outreach with Personalized Website Screenshots in Emails
Add personalized text to imagesHow to Add Text to Images in lemlist for Personalized Emails That Convert 🎨
Use variables to send custom imagesUsing Variable Images for Ultimate Personalization in Lemlist 🚀
How to add a GIF to an emailHow to Use GIFs in Your Lemlist Emails for Maximum Engagement
How to add attachments to emailsHow to Share Files in Emails Without Hurting Deliverability!
Templates & Content
Design compelling email content with subject line best practices, professional signatures, personalized landing pages, attachments, and HTML customization.
Write effective email subject linesHow to Write Winning Email Subject Lines
Set up your email signatureHow to Create the Perfect Email Signature with lemlist ✍️
Save an email templateLearn how to efficiently create and save email templates for enhanced productivity and streamlined communication.
Create a personalized landing pageHow to Create Personalized Landing Pages in Lemlist to Boost Your Campaigns 🚀
How to add a link to an emailAdd more value to your email with external links
Use HTML in your campaignHow to Use Custom HTML in Lemlist to Enhance Your Email Campaigns 💻
How to add and manage unsubscribe linksLearn how to add an unsubscribe link to your emails for legal compliance, improved deliverability, and building trust with your prospects.
Save a schedule as a templateLearn how to create, save, and use schedule templates to streamline your campaigns and boost efficiency!