Learning Objective
By the end of this guide, you'll know what the global daily limit is, how to set it up for your sending addresses, how it works across campaigns with first emails and follow-ups, and best practices for maintaining good deliverability.
Why This Matters
The global daily limit protects your email sender reputation and ensures good deliverability. Without limits:
Spam filters flag your account for sending too many emails
Deliverability drops as email providers throttle or block your messages
Your domain reputation suffers, affecting all future campaigns
Setting an appropriate global limit:
Maintains sender reputation by staying within safe volumes
Prevents account suspension from email providers
Ensures consistent delivery to prospects' inboxes
Prerequisites
Before setting your global limit:
You have at least one sending email address connected to lemlist
You have access to Settings → Sending limits to configure limits
You understand your campaigns' sending needs – First emails + follow-ups per day
The mailbox has finished warm-up – a warm-up score of 90+ plus 14 days of stabilization. No campaign starts under a score of 90
You account for your total daily volume (lemlist + lemwarm + manual replies) per provider, not per mailbox
What Is the Global Daily Limit?
The global limit is the total number of emails that lemlist can send in a 24-hour period from a specific sending address, across all active campaigns.
This includes:
✅ First emails (initial outreach to new leads)
✅ Follow-up emails (subsequent steps in your sequences)
💡 Important: Emails sent using lemwarm (lemlist's email warm-up tool) do not count toward the lemlist daily global email limit.
However, for deliverability, you should still manage your total daily volume: lemlist campaign sends + lemwarm + manual replies. That total stays under 70/day per provider in every case.
How to Set Up Your Global Email Limit
Step 1: Go to Settings
From the bottom-left of your lemlist account, click your profile name, then select Settings.
Step 2: Open Sending limits and set your daily limit
In Settings, click Sending limits, choose the sending email address if needed, then set the Maximum number of emails sent by lemlist in 24h for that address (using the +/- buttons).
Step 3: Repeat for additional addresses
If you have multiple sending addresses, set the limit for each one individually.
Important: the ceiling is per provider, not per mailbox. Six Google mailboxes share one Google-side reputation, not six independent budgets. Adding mailboxes on the same provider does not give each one a fresh 70/day allowance.
Example (three new mailboxes, all on Google):
Email 1: lemlist limit set to 30 emails/day + 10 lemwarm
Email 2: lemlist limit set to 30 emails/day + 10 lemwarm
Email 3: lemlist limit set to 30 emails/day + 10 lemwarm
Each mailbox sits around 40/day total, and you monitor the Google-side reputation as one shared budget rather than three
💡 Important: If your domain is less than one month old, keep the whole domain under 100 emails/day across every mailbox on it combined, then increase gradually.
How Global Limits Work
Example Scenario
Campaign setup:
100 total leads
Schedule set to send 25 first emails to new leads each day
Multiple follow-up steps in the sequence
lemlist global email limit: 30 emails per day (a stabilized new mailbox opens at 30, plus 10 lemwarm, keeping the total around 40/day)
Day-by-day breakdown (lemlist sends only):
Day 1:
Send 25 first emails to new leads
Total: 25 emails
Day 2:
Send 25 new first emails
Send 5 follow-up emails (to leads from Day 1)
Total: 30 emails (hits the 30/day lemlist limit)
Day 3:
Send first emails and follow-ups up to the 30/day limit
Any remaining scheduled emails will be queued and sent later (once the rolling 24-hour window allows)
Global Limit Applies Across All Campaigns
The global limit applies across all active campaigns using the same sending address.
Example (lemlist sends only):
Campaign A: Scheduled to send 25 emails today
Campaign B: Scheduled to send 25 emails today
Total: 50 emails
With a 30 email/day lemlist limit: Only 30 emails will be sent (some emails will be delayed)
💡 Important: There is no prioritization mechanism to favor one campaign over another. Emails are sent based on scheduling configurations and delay settings.
To manage overlaps:
Avoid running simultaneous campaigns using the same address
Or stagger schedules across multiple sending accounts
Reaching Your Daily Global Limit
If you see a message like:
"You've reached your daily sending limit"
This means you've hit the limit for the day.
What this means:
The global limit is applied across all active campaigns
Limit is calculated over a 24-hour period
Remaining emails will queue and send later (once the rolling 24-hour window allows)
Best Practices for Setting Your Global Limit
Three caps, checked in this order. The domain check comes before the mailbox check, and both come before any volume number.
1. Domain under one month old? Keep the whole domain under 100 emails/day, every mailbox on it combined, then increase gradually.
2. Mailbox not yet through 14 days of stabilization? 0 cold emails. lemwarm only, at target. No campaign starts under a warm-up score of 90.
3. Stabilized new mailbox, campaigns live? 30–40/day through lemlist, per provider, plus 10/day lemwarm if you are not running inbox placement tests.
For a new mailbox: ✅ 30–40 emails/day from lemlist. Open at 30 and move to 40 once a month of clean sending is behind it. 30–40 is the maximum, not a starting point to grow from in week one.
Absolute total ceiling: ✅ under 70 emails/day per provider, counting lemlist sends + lemwarm + manual replies. A customer answering 15 prospects by hand is using 15 of that budget.
Why?
Sending too many emails can negatively affect your deliverability
Increases the risk of your account being flagged by email providers
Gradual sending volume protects your sender reputation
Where inside 30–40 you land:
Hold at 30 if the domain is under 3 months old, your pool is SMTP-heavy (over 70% SMTP), your score is 80–85 or trending down, or your bounce rate is above 3%
Room to move to 40 if the domain is over a year old with real traffic history, the pool is Google/Microsoft majority, the score is stable 90+ with placement above 90% on the last two tests, and bounce is under 2%
If two of those point low, go low. Being 10 emails/day too conservative slows a pipeline; being 10 too aggressive burns a domain and costs six weeks
After an incident: restart at about 15/day in lemlist with a ramp increment of 3, and keep both reputation signals running until the mailbox is stable again.
Troubleshooting
Issue: Emails aren't sending even though I haven't reached the limit
Fix:
Check that campaigns are active (not paused)
Verify the sending schedule includes today's time window
Ensure leads are in "Reviewed" status and ready to launch
Check that the lemlist global limit isn't set too low for your campaign volume, while keeping the total daily volume under 70/day per provider
Issue: I have multiple campaigns but only one is sending
Fix:
This is expected behavior—global limits apply across all campaigns without prioritization
To control which campaign sends first, pause less urgent campaigns temporarily
Or use separate sending addresses for different campaigns
Issue: I set a limit of 30 but want to send more
Fix:
Add additional sending email addresses to your account, each with its own warm-up
Every new mailbox goes through the full ramp-up and 14-day stabilization before it sends anything cold
Important: extra mailboxes on the same provider do not each get a fresh 70/day budget. If you genuinely need to scale volume, spread across providers rather than stacking mailboxes on one
Issue: lemwarm emails are counted in my limit
Fix:
lemwarm emails should not count toward your global limit
If they appear to be counting, contact lemlist support—this may be a bug
Verify you're looking at campaign sending limits, not total emails sent (which includes lemwarm for informational purposes)
Optimization Tips
Start conservative: Open a stabilized new mailbox at 30 emails/day in lemlist and move to 40 only after a month of clean sending. Between two numbers inside the range, take the lower one.
Monitor deliverability: Keep one reputation signal running at all times — inbox placement tests 1–2 per month, or lemwarm at 10/day as the fallback. Never neither. If placement drops, lower your sending limit.
Use multiple addresses strategically: If you need higher volume, add more sending addresses rather than increasing limits beyond best practices — remembering that the ceiling is shared per provider.
Stagger campaign schedules: If running multiple campaigns from one address, stagger their sending schedules to avoid hitting limits.
Coordinate with lemwarm: Keep lemwarm running at 10/day once campaigns are live. Those 10 emails are not warming anything any more — they report reputation.
Account for manual replies: When planning your daily volume, remember the under 70/day per provider ceiling includes manual replies in addition to lemlist sends and lemwarm.
Review limits quarterly: As your sender reputation improves (or if you add/remove campaigns), adjust limits accordingly.
Never quote a volume without naming the phase: a ramp-up number and an active-sending number describe the same mailbox at different points in its life. Give the total before the split.
Export daily send reports: Use Reports to track how close you are to limits each day. Adjust schedules proactively to avoid hitting caps.