TL;DR

lemcoach is lemlist's official 1-on-1 coaching program designed to help users master cold outreach and get the most out of lemlist. You get a dedicated coach, 4 hours of hands-on guidance over 90 days, and 10,000 free lemlist credits. The program costs $500.

Learn more here.

What lemcoach is

lemcoach is a done-with-you coaching program built by the lemlist team to help users:

Master lemlist faster: Cut your learning curve in half by working directly with experienced cold outreach experts
Become autonomous: Not rely on an external partner or agency to run your outbound. You keep your hands on and are ready to fly on you own when the coaching ends.
Build better campaigns: Get real-time feedback on your campaigns before you hit send
Boost results: Boost replyLearn proven strategies to increase reply rates, book more meetings, and generate pipeline

Key features:

✅ 4 x 1-hour coaching sessions spread over 90 days

✅ Dedicated personal coach who knows your business, industry, and goals

✅ Unlimited campaign reviews during your program

✅ Access to exclusive lemcoach community of successful cold emailers

✅ 10,000 free lemlist credits to test all features

✅ Confidence guarantee: 2 additional free sessions if you're not ready to run campaigns independently

✅ Exclusive templates (sequences, hooks, CTAs)

✅ Access to tutorials and use cases

What lemcoach is NOT

To set clear expectations, here's what lemcoach is not:

❌ Not a done-for-you service: Your coach won't build your campaigns for you. This is done-with-you coaching where you actively participate and learn.

❌ Not a magic pill: lemcoach provides expert guidance, but you still need to implement, test, and iterate on your campaigns.

❌ Not a passive video course: This is live, personalized coaching tailored to your specific business and challenges—not generic tutorials.

❌ Not a lemlist subscription: lemcoach is a separate coaching program. While it includes 10,000 lemlist credits, you'll need an active lemlist account to fully benefit from the program.

❌ Not a guarantee of specific results: Your coach will provide proven strategies and best practices, but your actual results depend on your market, offer, ICP, and implementation.

Who should join lemcoach

lemcoach is designed for:

New users

You're new to lemlist and want to avoid 6 months of trial-and-error
You want to set up your technical infrastructure correctly from the start (deliverability, limits, CRM, …)
You're unsure how to write compelling cold emails
You want to launch your first campaign with confidence

Experienced users

Your current campaigns aren't performing as expected
Your emails are landing in spam
Your reply rates are low (below 5%)
You want to optimize your existing strategy and scale results

Sales reps, founders, and growth marketers

You rely on outbound to generate pipeline
You need a repeatable system for booking meetings
You want to become autonomous in cold outreach

How lemcoach works

The 4-phase coaching journey

Phase 1: The Brutal Audit (60 mins)

Your coach analyzes your current setup, campaigns, and results
Identifies what's working and what's hurting your performance
Creates a customized action plan for your business

Phase 2: Copy + Offer That Convert (60 mins)

Workshop your messaging, hooks, and offers
Review targeting and ICP validation
Build campaigns designed to get replies (not just opens)

Phase 3: Launch + Results Analysis (60 mins)

Launch your optimized campaign with coach approval
Monitor performance metrics (deliverability, opens, replies, meetings)
Iterate based on real data and feedback

Phase 4: Scaling Your Strategy (60 mins)

Build a repeatable playbook you can use independently
Learn how to scale your outreach sustainably
Ensure you're confident running campaigns on your own

Throughout all phases:

Your coach has access to your lemlist account for real-time guidance
You get unlimited campaign reviews during the program
Everything is audited before you hit "Send"

The coaches

Every lemcoach member works with a dedicated personal coach who:

✅ Lives off cold outreach: They actively generate their own leads using lemlist

✅ Has proven experience: 2M+ emails sent, 500+ clients coached

✅ Knows your industry: Coaches are matched based on your sector (SaaS, Agency, Ecom, etc.)

✅ Understands your stack: Familiar with HubSpot, Salesforce, Sales Navigator, Clay, and other tools

You'll work with the same coach for all 4 sessions, ensuring continuity and personalized guidance.

Pricing & what's included

New Users Package: $500

4 x 1-hour coaching sessions
Complete technical setup guidelines (domains, DNS, email)
Full strategy deliverable
Confidence guarantee: 2 free sessions if not ready to fly solo
10,000 free lemlist credits
Unlimited campaign reviews
Access to private lemcoach community
Exclusive templates (sequences, hooks, CTAs)
Access to tutorials and use cases

Experienced Users Package: $500

4 x 1-hour coaching sessions
Fresh restart plan/strategy document
Copywriting challenges and optimization
10,000 free lemlist credits
Unlimited campaign reviews
Access to private lemcoach community
Exclusive templates
Access to tutorials and use cases

How to get started

Step 1: Apply

Visit lemlist.com/lemcoach and complete the application by clicking the button

Step 2: Initial Diagnosis

A lemlist expert assesses your technical level, goals, and constraints

Step 3: Coach Assignment

You're matched with a coach who knows your industry and masters your tool stack.

Step 4: Program Kickoff

Access your lemcoach workspace and book your first session (within a few days)

Step 5: Complete Your Journey

Work through all 4 phases over 90 days until you're autonomous

Time commitment

Coaching sessions: 4 hours total over 90 days (4 x 1-hour sessions)

Implementation time: Varies based on your pace—the more you put in, the more you get out

Flexibility: You schedule sessions according to your availability

The lemcoach community

As a lemcoach member, you gain access to an exclusive private community of elite cold emailers who:

Share winning hooks, pain points, and A/B test results
Provide peer feedback on campaigns
Are actively generating MRR with lemlist
Support each other's growth

It's a network of practitioners who live and breathe cold outreach.

Frequently asked questions

When does the program start?

Once you've paid for coaching, you'll receive a calendar link to book your first session. Sessions can start as soon as 24 hours later or up to 7 days, depending on availability.

Do I need to be a lemlist customer already?

No. Your coach can provide guidance on strategy, copywriting, and sourcing even if you're not a paying lemlist user yet. However, we strongly recommend creating at least a free lemlist account to get the most value from the program.

Will I work with the same coach every time?

Yes! Consistency and personalization are critical. You'll have ONE dedicated coach who knows your business, goals, and challenges throughout all 4 sessions.

How personalized is the coaching?

Fully personalized. There's no generic theory unless you want it. 100% of the coaching focuses on what you've done in the past and how to improve your future campaigns.

What if I'm not confident after 4 sessions?

We offer a confidence guarantee: if you don't feel ready to run campaigns independently after 4 sessions, you'll get 2 additional sessions at no cost until you're confident.

Is this suitable for beginners?

Absolutely. lemcoach is designed to meet you where you are. Whether you're a complete beginner or an experienced user, the program adapts to your skill level and goals.