Learning Objective
By the end of this guide, you'll know how to export all leads or specific segments from your campaigns, use filters to select exactly which leads to export, understand what data is included in the CSV file, and learn when to export versus push leads directly to another campaign.
Why This Matters
Exporting leads is essential for:
Backing up your data before making major campaign changes
Analyzing performance in external tools like Excel, Google Sheets, or your CRM
Sharing lead lists with team members or clients who don't use lemlist
Archiving completed campaigns for future reference
Data portability if switching tools or migrating to a different workspace
Having clean, exportable data gives you flexibility and control over your lead information beyond lemlist's interface.
Prerequisites
Before exporting leads:
You have a campaign with leads to export
You know which leads you want – All leads, or a specific segment (e.g., replied, bounced, specific status)
You have export permissions – Some team roles may have restricted access
What Gets Exported
When you export leads to CSV, the file includes:
✅ Basic lead information:
First Name
Last Name
Email
Company Name
LinkedIn URL
Phone Number
✅ Custom variables:
Any custom variables you've created (e.g.,
painPoint,industry,jobTitle)
The CSV file can be opened in Excel, Google Sheets, or imported into other tools.
Core Lesson: Step-by-Step Workflow
Option 1: Export All Leads from a Campaign
Step 1: Open your campaign
Go to Campaigns → Select the campaign you want to export leads from.
Step 2: Navigate to the Lead list section
Click the Lead list tab.
This shows all leads currently in the campaign.
Step 3: Select all leads and export
Click the checkbox at the top of the lead list to select all leads, then click Export as .CSV in the bulk actions toolbar.
Step 4: Download the file
The CSV file downloads to your computer (usually to your Downloads folder).
The file name typically includes the campaign name (e.g., Campaign_Name_Leads.csv).
Step 5: Open and verify the export
Open the CSV file in Excel, Google Sheets, or a text editor.
Verify that all expected leads and columns are present.
Option 2: Export a Specific Segment of Leads (Using Filters)
Step 1: Open your campaign and go to Lead list
Go to Campaigns → Select your campaign
Select Lead list tab.
Step 2: Open the filters and configure your criteria
Click the Filter icon near the search bar, select the criteria you want (for example: Status → Deliverable), then click Apply.
Step 3: Select all filtered leads and export
Click the Select All checkbox to select all leads currently visible (matching your filter), then click Export as .CSV in the bulk actions toolbar.
Step 4: Download and verify
The CSV file downloads contain only the filtered segment.
Open to verify that only the expected leads are included.
Option 3: Export Specific Individual Leads (Manual Selection)
Step 1: Open your campaign and go to the Lead list
Go to Campaigns → Select your campaign → Lead list tab.
Go to the Lead list tab.
Step 2: Select individual leads and export
Check the boxes next to the specific leads you want to export, then click Export as .CSV in the bulk actions toolbar.
Common Export Use Cases
Use Case 1: Export Leads Who Replied
Goal: Get a list of all leads who replied so you can pass them to your sales team.
Steps:
Filter by status: Replied
Apply filter
Select all
Export as CSV
Share CSV with sales team or import to CRM
Use Case 2: Export Leads with Deliverable Email Status
Goal: Build a clean lead list with only verified, deliverable emails for a follow-up campaign.
Steps:
Filter by status: Deliverable
Apply filter
Select all
Export as CSV
Import CSV to a new campaign
💡 Alternatively: Use "Push leads to new campaign" feature (faster than export + re-import). Learn more here.
Use Case 3: Export All Leads for Backup
Goal: Archive a complete backup of your campaign before making major edits.
Steps:
Go to Lead list
Select all leads (no filters)
Export as CSV
Save CSV to your records/backup folder
Use Case 4: Export Bounced Leads for Data Cleanup
Goal: Identify and remove bounced emails from your master lead database.
Steps:
Filter by status: Bounced
Apply filter
Select all
Export as CSV
Review bounced emails and update your master database or CRM to prevent future imports
Practical Application / Real-Life Example
Marketing Agency Segments Leads for Client Reporting
A marketing agency runs a lead generation campaign for a B2B client. At the end of the month, the client requests a breakdown of lead quality.
Their workflow:
Export 1: All leads
Select all leads (no filter)
Export as CSV
Total leads: 500
Export 2: Deliverable leads
Filter by "Deliverable"
Export as CSV
Deliverable leads: 420 (84% deliverable rate)
Export 3: Replied leads
Filter by "Replied"
Export as CSV
Replied leads: 35 (7% reply rate)
Export 4: Bounced leads
Filter by "Bounced"
Export as CSV
Bounced leads: 45 (9% bounce rate)
Client report:
Total leads imported: 500
Deliverable: 420 (84%)
Bounced: 45 (9%)
Replied: 35 (7% reply rate on deliverable leads)
Attached CSV files for each segment
Result: Client has full visibility into lead quality and campaign performance. The agency used filters and exports to create segmented reports in under 10 minutes.
Export vs. Push to New Campaign
Export to CSV when:
✅ You need to analyze data outside lemlist (Excel, Google Sheets, CRM)
✅ You're sharing leads with someone who doesn't use lemlist
✅ You want to back up data before making changes
✅ You're migrating to a different tool or workspace
Push to new campaign when:
✅ You want to move leads to another lemlist campaign
✅ You're segmenting leads for different sequences (e.g., engaged leads get a demo sequence)
✅ You want to avoid the export → re-import process
💡 Faster workflow: If your goal is to get leads into another campaign, use "Push to campaign" instead of export + import. Learn more here.
Troubleshooting
Issue: The export file is empty or missing leads
Root cause: Filters may be too restrictive, or no leads match the criteria
Fix:
Clear all filters and try exporting again
Check that leads actually exist in the campaign (go to Lead list and verify)
If exporting filtered leads, verify the filter returned results before exporting
Issue: The CSV file won't open or shows garbled text
Root cause: Character encoding issue or file corruption
Fix:
Try opening with a different program (Excel, Google Sheets, Notepad)
If using Excel, go to Data → From Text/CSV and select UTF-8 encoding
Re-export from lemlist and download again
Issue: Custom variables are missing from the export
Root cause: Custom variables may not have been populated for those leads, or export doesn't include empty columns
Fix:
Check a lead profile in lemlist to verify the custom variable exists and has data
Some exports exclude empty columns by default. Check export settings if available
If critical, manually add the column header in the CSV and fill values from lemlist
Issue: I can't find the "Export" button
Root cause: No leads are selected
Fix:
Make sure at least one lead is selected (checkbox checked)
Look for the bulk actions pop-up or toolbar after selecting leads
Issue: The export includes leads I didn't want
Root cause: Filter wasn't applied correctly, or "Select All" selected more than expected
Fix:
Re-apply filters carefully and verify the lead list shows only desired leads before selecting
Use manual selection (individual checkboxes) for precise control
Re-export with corrected filters
Optimization Tips
Export regularly for backups: Set a monthly reminder to export all leads from active campaigns as a backup. Store these CSVs securely in case of accidental deletions or data issues.
Use descriptive filters: When exporting segments, name your export files clearly (e.g., Campaign_X_Replied_Leads_Dec2024.csv). This makes it easy to find the right file later.
Clean data before exporting: If you're sharing the export with others, review lead data in lemlist first. Fix obvious errors (misspelled names, incorrect companies) so the export looks professional.
Combine exports for analysis: Export multiple segments (replied, bounced, deliverable) and combine them in a master spreadsheet for comprehensive campaign analysis.
Export before major changes: Before editing sequences, deleting steps, or making bulk updates, export all leads as a safety net. If something goes wrong, you can re-import from the backup.
Use filters to find high-value segments: Export leads who replied AND clicked a link AND are from target accounts. Use multiple filters to isolate your hottest prospects.
Integrate with your CRM: Export replied leads weekly and import them to your CRM for sales team follow-up. Automate this with Zapier if possible.
Track export history: Keep a log (in a spreadsheet or doc) of what you exported and when. This helps with audits and ensures you don't duplicate work.
Export for A/B test analysis: Export leads from each A/B test variation separately (filter by tag or campaign) to compare performance in Excel or Google Sheets.
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