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Manually launch my leads ✋

A step-by-step guide to manually launching your leads!

Updated this week

Heeeeey lemlister! 👋

Let’s walk through how to manually launch your leads in lemlist.

Step 1: Understand the Launch Process

Before diving in, make sure to read our short article "What is the Review Stage For" to understand how and when to launch your leads.

Step 2: Launch Your Leads

➡️ Go to Your Campaign
Open the campaign where you want to launch your leads.

➡️ Navigate to the Launch Section
Here, you’ll see key information about your leads, such as:

  • Email Status: Deliverable, risky, undeliverable, or unknown.

  • Custom Variables: Identify missing values.

  • Lead Personalization: Check if leads have been personalized.

💡 Pro Tip: If a lead doesn’t have an email address, use the email finder to enrich your lead data. 😍

➡️ Select Leads to Launch
You can:

  • Apply filters and launch leads one by one or in groups.

  • Select all leads at once.

➡️ Choose Your Action for Specific Leads


For individual leads, you can:

  • Launch them to start the campaign.

  • Skip them (via the three-dot menu) if some information is missing (they remain in the campaign but won’t be launched).

  • Delete them if you no longer want them in the campaign.

➡️ Confirm Launch
After selecting your leads and confirming, they’ll be ready to go!

Step 3: Monitor Lead Status in the “In Progress” Tab

Here’s what each status means:

  • Ready to send: The lead has been reviewed and is waiting to receive the first step.

  • In progress: The lead has received at least one step in the sequence.

  • Completed: The lead has finished the campaign.

  • Paused: The lead is currently not running in the campaign.

Bonus: Schedule a Launch

If you’d prefer to schedule your launch, check out this article for a step-by-step guide on how to do it.

🎉 That’s it, lemlister! You’re now ready to manually launch your leads with precision.

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