Heeeey lemlister! 👋
Let’s talk about deliverability—the key to ensuring your emails land in inboxes, not spam folders. In a nutshell, it boils down to two critical factors:
1️⃣ Domain Reputation
2️⃣ Domain Authentication
Ready to dive in? Let’s go! 🚀
1. What Is Domain Reputation? 🖥
Your domain reputation is tied to how you’ve been sending emails. Think of it as your domain’s “trust score” in the email world. Here are the five key factors that influence it:
1️⃣ Email Format
Using poorly coded HTML templates? That’s a no-go! Clean, professional email templates are a must to maintain your reputation.
2️⃣ Volume & Consistency
Sending too many emails all at once or at random intervals? Spammers do that, and it’ll hurt your reputation. Be consistent!
3️⃣ Complaints
If recipients mark your email as spam, it negatively impacts your reputation. It happens to everyone, but keeping it minimal is crucial.
4️⃣ Bounce Rate
Sending emails to invalid addresses? That’s a red flag for ISPs. Always verify your email list.
5️⃣ Blacklists
If your domain gets flagged as a spammer, ISPs will add it to a blacklist. This is as bad as it sounds—your deliverability will plummet.
OMG, Am I Blacklisted? 😱
Wondering if you’ve been blacklisted? It’s easy to find out! Use a reliable blacklist-checking tool (we’ve got your back with this recommendation).
Your test will result in one of two outcomes:
👉 Perfect Reputation
Congrats, champ! You’re doing great—keep up the good work.
👉 Blacklisted
Oh no! This isn’t ideal, but it’s not the end of the world. Reach out to the companies that blacklisted you and request removal. Be prepared—it may take time and effort.
How to Maintain a Stellar Domain Reputation
The good news? Keeping your domain’s reputation clean is simpler than it sounds:
Avoid sending emails to unverified addresses.
Use automation tools to send consistent email volumes.
Always give recipients an opt-out option to prevent them from marking your emails as spam.
💡 lemlister tip: A clear unsubscribe link in your email footer works wonders for maintaining trust and avoiding spam folders.
2. What Is Domain Authentication? 🖥
Authentication ensures that ISPs know you’re the legitimate sender of your emails. It’s like an ID for your domain.
Why Is Authentication Crucial?
Authentication protects against “email spoofing,” where someone pretends to send emails on your behalf to steal sensitive information.
By authenticating your domain, you boost trust with ISPs and improve deliverability.
How to Authenticate Your Domain
Good news—you only need to set up two things:
1️⃣ Sender Policy Framework (SPF)
2️⃣ DomainKeys Identified Mail (DKIM)
Check out our guide (here) for easy, step-by-step instructions. ✅ Once configured, you’ll notice an almost immediate improvement in your deliverability.
Perfect Deliverability Awaits! 📊
Now you know how to:
Keep your domain’s reputation squeaky clean.
Authenticate your domain like a pro.
You’re ready to send killer sales emails and build new relationships with ease.
We’re Here to Help!
Got additional questions? Ping us on the chat anytime—we’re always happy to assist. 🎉
Congrats, lemlister! You made it! 🥳🚀