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Domain Reputation and Domain Authentication 🖥
Domain Reputation and Domain Authentication 🖥

What are these two variables that affect your deliverability: your domain reputation and domain authentication

Updated over a week ago

Heeeey lemlister! 👋

In a nutshell, your deliverability is affected by two things:

  1. Your Domain Reputation

  2. Your Domain Authentication

1. What the hell is a domain reputation? 🖥

Well, thanks for asking. 💁 Your domain’s reputation is linked to how you’ve been sending emails.

Specifically, it’s influenced by five factors:

1️⃣ Email Format:

Poorly coded HTML email templates will decrease your reputation.

2️⃣ Volume & Consistency:

Sending a lot of emails out of the blue -or at random intervals- is bad for your reputation. Why? Because it’s usually what spammers do.

3️⃣ Complaints:

That’s the number of people who put your message in the spam folder (It happens to even the best of us sometimes).

4️⃣ Bounce Rate:

Sending emails to addresses that don’t exist also damages your reputation.

5️⃣ Blacklists:

If a domain is identified as a “spammer,” ISP (internet service providers) will put it on a blacklist. That’s pretty much as bad as it sounds. So, obviously, you’ll notice a big decrease in deliverability.

OMG 😱, Have I been blacklisted?

❌ So now... You’re probably wondering if you’ve been blacklisted.

Well, lemlister... To figure it out, the only way to know for that is to test it. 😌 We got your back and found you a nice tool you can use to check it out.

This test can turn out two ways:

👉 You’ve got a perfect reputation. Well done, champ!

Now you can turn it up a notch.

👉 You’ve been blacklisted. Well, crap. Sorry, bud. Getting yourself back in the email providers’ or ISP’s good books is not an easy process. It will take some time but you can reach out to the companies that have blacklisted you to see if they'd agree to remove you from their bad domains list.

✅ But how could I have a good domain reputation?

Good news: It’s not rocket science to keep your domain’s reputation squeaky clean and to know how to avoid spam filters.

Just don’t send emails to unverified email addresses and use a tool to automate the distribution so you’ll be sending a consistent volume of emails.

lemlister tip 💡 One last thing: give people an opt-out option, so they won’t throw you in the spam folder.

2. Domain Authentication 🖥

Domain authentication is extremely important nowadays.

🔹 Okay, cool, but why?

Basically, domain authentication allows email providers and ISPs (you know, the ones who decide whether or not your domain has a good reputation) to know that you're actually the one sending the email.

Let's keep it simple: you can think of it as your domain’s ID. Authentication is key because of “email spoofing.” Email spoofing is when someone pretends to be another person (or company) by using their email address. Usually, these people are after sensitive information (think credit card numbers and bank details).


To authenticate your domain (and hence, your emails), you only have two things to set up:

🔹 your Sender Policy Framework (SPF) and

🔹 your Domain Keys Identified Mail (DKIM).

Don’t worry, you don’t have to be a technical genius to set them up (check here). ✅ Once you're done, you’ll see a -nearly- instant boost in email deliverability. 😌

Perfect deliverability isn’t out of reach.📊

Wasn't it easy as ABC? Now, you know how to:

  • authenticate your domain like a pro with the right info,

  • and keep its reputation nice and clean. Just like you, mamma told you to.

That’s it, you're ready to get the perfect sales email deliverability and can now move on to create new relationships.

Though, feel free to ping us on the chat if you've additional questions, okay?

You made it my lemlister! 🥳🚀



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