Mastering Email Deliverability with lemlist 📧
Hey lemlister! 👋
Email deliverability is one of the biggest challenges out there—but don’t worry, at lemlist, we’re committed to helping you hit those inboxes like a pro! 🚀
We work hard to maintain high-quality standards by blocking abusers to protect everyone’s deliverability. Let’s dive into the 3 essential steps you need to know to level up your email deliverability.
3 Steps for Enhanced Deliverability with lemlist
1️⃣ Set the Schedule
Space out your emails by setting a schedule. This helps limit the number of emails sent per day, keeping things smooth and inbox-friendly.
2️⃣ Create a Custom Tracking Domain
A custom tracking domain improves your sender reputation and ensures better email performance for your team.
3️⃣ Disable Open Tracking for Short Emails 🕵️
If your email is short and sweet, disable open tracking. Adding a tracking pixel to a very light email might flag spam filters.
Important to Know 🚩
If our monitoring system detects unusual activity in your account, you’ll receive a warning email.
On a second flag, your account will be blocked automatically to safeguard the entire lemlist community.
If this happens, email [email protected] to request unblocking, and we’ll discuss next steps together.
General Tips for Stellar Deliverability 🌟
Here are our top suggestions to keep your emails inbox-ready:
👉 Avoid Using Free Email Addresses
Sending from a @gmail.com address? Switch to Google Workspace for better deliverability.
👉 Update DNS Records
Make sure your SPF and DKIM records are properly configured for Google Workspace.
👉 Understand How lemlist Sends Emails
lemlist doesn’t send emails directly. Instead, it tells Google to send them, so your Google Workspace DNS setup works seamlessly.
👉 Ramp Up Slowly with New Accounts
If your Google account is new, gradually increase your sending volume over a few weeks.
👉 Avoid Trial Accounts
Don’t send from Google Workspace accounts still in the free trial phase—they’re less reliable for deliverability.
👉 Craft Clean, Non-Spammy Emails
Keep your content clear and avoid excessive formatting.
Limit the number of images.
Steer clear of spam-triggering words.
👉 Follow Compliance Best Practices
Include your physical address in your email.
Add an unsubscribe option, such as replying with "unsubscribe" or an unsubscribe link.
👉 Collect Lists Properly
Ensure your email lists are made up of genuine, engaged recipients.
👉 Investigate Bounces
When you receive a bounce notification, check if the bounce message provides a link to resolve the issue.
Extra Resources for Curious lemlisters 🤓
Want to dive deeper? Check out these awesome resources:
You’re All Set! 🎉
Congrats on taking steps to improve your email game! If you still have questions, feel free to ping us in the chat—we’re here to help. 🤗
Enjoy learning and happy emailing! ❤️