Understanding and Reducing Bounces: A Comprehensive Guide

Master Email Deliverability: Our Anti-Bounce Checklist ensures your emails reach the inbox, not the spam folder.

Updated over a week ago

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What Is An Email Bounce?

An email bounce occurs when an email message cannot be delivered to the recipient's inbox. It's crucial to understand the 2 main types of email bounces:

Soft Bounce:

A soft bounce is a temporary failure. It occurs when an email can't be delivered due to a temporary issue, such as:

  • A full inbox.

  • A server problem.

  • The message exceeded the size limit for the recipient's inbox.

  • The message was blocked because of its content.

  • The message did not comply with the recipient server's policies.

  • DMARC authentication requirements were not met.

  • Anti-virus scanning requirements were not satisfied.

  • The email could not be forwarded between email servers.

  • The email could not be relayed for undisclosed reasons, and so on.

Hard Bounce:

A hard bounce happens when an email is sent to an invalid or non-existent email address. It's a permanent failure, typically caused by typos, outdated addresses, or closed accounts.

How to Prevent Email Bounce?

Reducing email bounce rates is essential for a successful email marketing strategy. Here are some preventive measures:

  • Verify Email Addresses: Ensure your list is up-to-date and contains valid email addresses.

  • Regularly Clean Your List: Remove inactive or bouncing email addresses from your list.

  • Monitor Blacklists: Keep an eye on blacklists and address issues promptly.

  • Check Email Content: Craft emails that won't trigger spam filters

Anti-Bounce Checklist: Your Key to Deliverability

In the quest for email marketing success, conquering the challenge of email bounces is crucial. We've compiled an advanced anti-bounce checklist that, when combined with the insights from our articles, will fortify your email campaigns against the perils of bounced emails.

πŸ‘‰ Custom Tracking Domain: Ensure seamless tracking by setting up a custom tracking domain, following our step-by-step guide here.

πŸ‘‰ Deliverability Check: Navigate the intricate landscape of email deliverability with confidence using our comprehensive Email deliverability checklist.

πŸ‘‰ Avoiding Common Cold Email Mistakes: Learn from the experience of others by studying typical cold email blunders and employing the related checklist for foolproof campaigns. Be sure to check this checklist out.

πŸ‘‰ Email Validation: You can check this article out.

πŸ‘‰ Domain Health Assessment: Utilize online tools like mxtoolbox to generate a domain health report, and then follow our guide on Domain Reputation and Domain Authentication to ensure proper setup.

You can check your health out on mxtoolbox.

πŸ‘‰ New Domains Made Easy: If you're operating on a fresh domain, don't fret about bounce risks. Our deliverability booster is at your service to ease the transition.

πŸ‘‰ SPF and DKIM Records: Demystify the necessity of setting up SPF and DKIM records with our definitive guide here.

πŸ‘‰ Strategic Email Subject Lines: Craft unique and engaging subject lines for every campaign.

πŸ‘‰ Manage Email Volume: Our recommendations ensure that you won't overwhelm your domain. Sending no more than 200 emails per day keeps your domain healthy and your reputation intact.

With this comprehensive anti-bounce checklist and the knowledge gleaned from our articles, you're well-equipped to thwart spam folders and bounce rates. Knowledge is your greatest asset in the world of email marketing. πŸ€“

If you're hungry for more wisdom, we've handpicked two additional articles to enrich your email marketing prowess:

Enjoy ❀️

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