Heeeeey lemlister! 👋
Wondering why the hell you need a custom tracking domain? Here's your answer!
Custom tracking domains (CTD) helps to define a reputation with email receivers by setting up your domain for higher email deliverability. 🚀
lemlist uses a generic (default) tracking domain to track all the emails (campaigns) sent through its servers by its users. The email tracking features 🕵️ as “email opens”, “email link clicks”, “Unsubscribe link clicks” are tracked through this default tracking domain.
But using a custom tracking domain that caters to your specific needs instead of using the default one provided by lemlist has its own perks. The default tracking domain works well for testing the services but it is no match for your own custom-made tracking domain which caters to your specific needs. 😊
🤩 Custom Tracking Domain's advantages:
In the fight against spam, white-labeling has become a must criterion so that the sent emails can land in the inbox 🗳 where is it supposed to end up. A custom tracking domain, along with proper SPF and DKIM authentication, helps to white-label 🏷 your emails properly, so they can land into the subscriber’s inbox rather than the spam folder.
A custom tracking domain also helps to replace lemlist footprint with your own brand image, 😎 which subscribers will easily relate to.
Creating your own custom tracking domain also helps you to build your own sending reputation. 🏗 The default tracking domain is being used by most of the users while testing their campaigns as well as in actual campaign delivery. It means that the overall sending reputation of the default tracking domain is not only resulting from your sending habits but by all the users' sending habits combined. This can sometimes hit your email delivery rates. 🥺
Moreover, the visible component of the text in the email links will be branded with your domain name instead of lemlist domain name, which will make your subscribers much more confident in opening your emails and clicking links in your email body as they will be able to relate to your brand image.
Here is how to set up your CTD to get top-notch deliverability 🚀
If you feel like you still have some unanswered questions, ping us on the chat, and we'll give you some extra support.
Enjoy ❤️