By the end of this guide, you'll know how to create and customize your email signature in lemlist, use the {{signature}} variable to automatically include it in your emails, and manage signatures for team members from the Cockpit.

A professional email signature:

With lemlist, you create your signature once and automatically include it in all outgoing emails using the {{signature}} variable.

Before setting up your signature:

Click your name (bottom-left), then select Settings.

You'll see two options:

Option 1: Copy from another email address

Option 2: Create a new signature

From Settings, open Sending settings. In the Email section, go to the Email signature tab, then use the editor to create (or paste) your signature and click Save when you’re done.

Basic HTML formatting:

Example signature structure:

John Smith

Sales Director | Acme Corp

[email protected] | (555) 123-4567

LinkedIn | Book a Meeting

Best practices:

💡 Pro tip: Simple, code-free signatures often perform best and avoid formatting issues across email clients.

To include your signature in emails, edit an Email step in your campaign and add the {{signature}} variable at the end of your email body (you can insert it using the signature variable button in the editor toolbar).

Example email:

Hi {{firstName}},

I noticed {{companyName}} is growing fast. Would love to connect.

{{signature}}

When the email sends, {{signature}} is replaced with your full signature.

💡 Important: The {{signature}} variable only works in email steps, not LinkedIn messages.

During campaign preview: The signature may appear as {{signature}} in the editor. This is normal—the actual signature will display correctly when emails are sent.

Click Preview to verify how your email will render.

In the preview, confirm that the signature is rendered correctly (formatting and links).

As an admin, you can manage email signatures for your team members from the Cockpit.

Step 1: Access Cockpit

Click on your profile picture (bottom-left) and select Cockpit.

Step 2: Locate the user and open Edit

Select the team (if needed), find the user whose signature you want to update, then click the three dots (⋮) next to their name and select Edit.

Step 3: Update their signature

In the user’s Sending settings, update the signature in the Email signature section and click Save.

💡 Admin tip: From the Cockpit, you can also manage profile details (name, picture, password), sending limits, and custom tracking domains for each team member.

Issue: Blue highlight or background appears in signature preview

Root cause: The blue highlight indicates variables or placeholders like {{signature}} in the editor. This is a visual indicator for internal use.

Fix:

Issue: Signature has unwanted formatting or inherited styles

Root cause: Copied formatting from another source (Word, Google Docs, email client)

Fix:

💡 Pro tip: Use "clean code" to ensure compatibility and avoid inherited formatting issues across different email clients.

Issue: Links in signature aren't clickable

Root cause: Links weren't properly formatted with HTML anchor tags

Fix:

Issue: Signature doesn't appear in sent emails

Root cause:{{signature}} variable not added to email template

Fix:

Use lemlist's Free Signature Generator: Need inspiration? Use lemlist's Free Email Signature Generator to create a professional signature quickly.

Include a booking link: Add your lemcal booking link to your signature so recipients can easily schedule meetings. Go to Settings → Sending settings → Email signature and add it to your signature.

Keep mobile-friendly: Test your signature on mobile devices. Avoid wide images or complex layouts that break on small screens.

Update signatures regularly: Review and update signatures quarterly—job titles, phone numbers, and links change over time.

Use consistent branding: If managing a team, create signature templates that all team members follow for brand consistency.

Limit image size: Keep signature images under 200px wide to prevent rendering issues and slow load times.