Automatically stop sending follow-ups to leads who reply or click links. Configure stop conditions in your campaign settings to prevent over-messaging engaged prospects. Takes about 2 minutes.
Who Should Use This
Anyone running multi-step email sequences
Sales teams who want to avoid annoying interested prospects
Marketers tracking engagement and preventing message fatigue
Why This Matters
Continuing to send automated follow-ups to leads who've already engaged makes you look unprofessional and damages relationships. Stop conditions automatically pause sequences when leads show interest, ensuring you only follow up manually with engaged prospects. This protects reply rates and prevents leads from marking you as spam.
Step-by-Step Guide
Step 1: Open your campaign
Go to Campaigns, then select the campaign you want to update.
Step 2: Open campaign settings and find stop conditions
Click the Settings (gear) icon, then in General settings go to the "Stop the campaign for people that" section.
Step 3: Choose your stop conditions
In the "Stop the campaign for people that" section, enable one or more conditions that should pause the sequence:
Reply by email or LinkedIn message or WhatsApp - Stops when the lead replies
Click on link - Stops when the lead clicks a tracked link in your messages
Book a lemcal meeting - Stops when the lead books a meeting (if applicable)
💡 Most common setup: Enable both replies and link clicks to catch the most meaningful engagement types.
Step 4: Understand multiple condition behavior
If you select multiple conditions, Lemlist stops the sequence when any one condition is met (OR logic, not AND).
Example:
You enable replies + link clicks
Lead clicks a link in Step 2
✅ Sequence stops immediately, no more emails sent
Lead doesn't need to also reply; clicking alone triggers the stop
💡 Why this matters: You don't want to keep emailing someone who's already shown interest by clicking your demo link.
Step 5: Save your settings
Click Save or Update Campaign at the bottom of the settings page
Your stop conditions are now active for all leads in this campaign.
✅ Verify: Return to Settings to confirm your selected conditions show as enabled.
How You'll Know It Worked
✅ Leads who reply or click will show "Stopped" status in your campaign dashboard
✅ No additional sequence steps will send to engaged leads
✅ You can still manually email stopped leads, only automation is paused
✅ Campaign analytics will show which leads stopped due to engagement vs. completion
Troubleshooting
Issue: Leads still receiving emails after replying
Root cause: Stop conditions weren't saved, or the reply wasn't detected as a valid response
Fix:
Go to Settings and verify the reply stop condition is enabled and saved
Check that the reply came to the correct email address (not a forwarded or BCC address)
Gmail threading issues can sometimes prevent reply detection—check your inbox to confirm the reply structure
Issue: Too many leads stopping unexpectedly
Root cause: A very sensitive engagement condition is enabled (and engagement tracking can be unreliable depending on the channel/client)
Fix:
Keep stop conditions focused on high-intent actions (typically replies and link clicks)
If you need more control, limit stop conditions to replies only
Issue: Lead clicked but sequence didn't stop
Root cause: Click tracking may not be enabled, or the link wasn't a tracked link
Fix:
Verify click tracking is enabled in your campaign settings
Check that you're using Lemlist's link insertion (not plain URLs pasted without tracking)
Some email clients block tracking pixels—check campaign analytics to see if clicks are being registered
Issue: Unsubscribe condition not working
Root cause: Unsubscribe link isn't included in emails, or link isn't properly configured
Fix:
Ensure your email template includes the
{{unsubscribeLink}}Test the unsubscribe link yourself to verify it works
Check that your stop conditions include unsubscribes (if available for your channel/type)
Common Scenarios
Scenario 1: Warm leads only
Enable: replies + link clicks
Result: Sequence stops for anyone showing active interest
Use for: Sales sequences where clicks/replies indicate buying intent
Scenario 2: Ultra-conservative (stop at any engagement)
Enable: all available stop conditions
Result: The sequence stops at the first qualifying engagement
Use for: High-value prospects where you want to be extremely careful
Scenario 3: Replies only
Enable: replies only
Result: Clicks don’t stop the sequence—only direct replies
Use for: Content/nurture campaigns where clicks don't indicate immediate interest
Scenario 4: Maximum safety
Enable: all available stop conditions
Result: Any qualifying engagement stops the sequence
Use for: First campaigns in a new industry where you're testing engagement patterns
Tips for Optimization
Always enable "Unsubscribes" - This should be active on every campaign to ensure compliance and respect lead preferences.
Start with replies + clicks - This is the sweet spot for most campaigns—catches genuine interest without being overly sensitive.
Monitor stopped leads - Check your campaign dashboard regularly to see who stopped and why. These are your hottest leads—follow up manually.
Re-engagement campaigns - Leads who clicked but didn't reply can be added to a separate nurture sequence after 30-60 days.
Test your conditions - Send yourself through the campaign with different actions (click only, reply only, both) to verify stop behavior works as expected.
Manual override - If a lead's sequence stops but you want to continue (e.g., they clicked accidentally), you can manually restart them from the campaign dashboard.