Heeeeey lemlister! 👋

Here we are!

A very important part of the sales & marketing process: the follow-up emails.

But first, what's a sequence? What's a follow-up email?

👉 A sequence is basically a drip campaign. This is your initial message followed by one or more follow-up emails.

👉 A follow-up email is an email, timely scheduled, that aims to reach out to Buddies that haven't answered yet.

🎊 Tips: Follow-up emails are very efficient so make the most of it!

Meaningful content: add more and more value to your messages.

Storytelling: pick up on a joke you made in your 1st email and make it last.

Steps:

➡️ Once you created the initial email, click on "+" to add a new step and select what you would like your next step to be.

➡️ Choose the delay you need. This is how many days after the PREVIOUS EMAIL you want it to be sent.

➡️ If you want to add more follow-up emails and create a whole sequence, repeat the process until you're done. Our suggestion is to keep it simple: 1 or 2 follow-up emails are fine. 😊

What if I want to create an email thread?

To create a follow-up mail, leave the subject blank for the steps after step 1.

Your following emails will then be in the same thread as the first one.

If It is not necessary to indicate RE: 😉

If the field remains empty in preview mode, make sure that there is no space in the subject of the mail! You should see this:

Good luck my lemlister, I'm sure you're gonna nail your first sequence. 🎊

Enjoy ❤️