Heeeeey lemlister! 👋
Let’s dive into an essential part of sales and marketing: Follow-Up Emails!
What’s a Sequence? What’s a Follow-Up Email?
👉 Sequence: A drip campaign. It starts with your initial email and is followed by one or more timely scheduled follow-up emails.
👉 Follow-Up Email: A strategically timed email sent to contacts (Buddies) who haven’t replied yet.
🎊 Pro Tips for Follow-Up Success:
Meaningful Content: Provide value in every email.
Storytelling: Build on a joke or theme from your first email to create engagement.
Steps to Add Follow-Up Emails
➡️ After creating your initial email, click "+" to add a new step.
➡️ Choose the delay—how many days after the previous email this follow-up should be sent.
➡️ Repeat this process to add more follow-ups and build your sequence.
Creating an Email Thread
Leave the subject blank for follow-ups after the first email.
This ensures all follow-ups stay in the same thread as the initial email.
No need to include RE: in the subject.
🔍 Troubleshooting: If the subject appears blank in preview mode that is fine. Just make sure that in the step as shown in the image below - you have the text Leave the subject line field empty to use the previous email's subject line.
Good luck, lemlister—you’ve got this! 🎊
Enjoy creating your sequences! ❤️
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