Learning Objective
By the end of this guide, you'll know how to delete campaigns, understand what happens when you delete, and learn when to archive instead of deleting to preserve your data.
Why This Matters
Keeping your campaigns list clean helps you stay organized and focused on active outreach. Deleting old, unused, or test campaigns removes clutter and makes it easier to find what matters.
Important: Deleted campaigns are permanently removed and cannot be restored. All sequence data, analytics, and campaign history are lost. If you might need the data later, consider archiving instead.
What Happens When You Delete
When you delete a campaign, lemlist permanently removes:
The entire campaign structure (sequence steps, email content, LinkedIn actions)
All campaign analytics (open rates, reply rates, clicks, and performance data)
Campaign settings (sending schedule, delays, conditions, and configurations)
All leads related to that campaign
This action cannot be undone.
Alternative: If you want to keep the data but stop the campaign, use Pause or Archive instead. These options preserve your analytics and allow reactivation later.
How to Delete a Campaign
Go to Campaigns, then click the campaign you want to delete to open it
In the campaign header, click the Settings (gear) icon
In General settings, scroll down and click Delete campaign
In the confirmation dialog, click Confirm to permanently delete the campaign
Warning: Once confirmed, the campaign is permanently deleted and cannot be recovered.
When to Delete vs. Archive
Delete when:
The campaign was a test, and you don't need the data
The campaign failed and has no useful insights
You're cleaning up duplicate or accidental campaigns
You're certain you'll never need the sequence or analytics again
Archive or pause instead when:
You might reuse the sequence later
The campaign has valuable performance data you want to reference
You're not sure if you'll need it again
The campaign was successful and could be duplicated for future use
Best practice: When in doubt, archive instead of delete. You can always delete archived campaigns later if you're sure you don't need them.
Troubleshooting
Issue: I accidentally deleted a campaign
Fix: Unfortunately, deleted campaigns cannot be restored. You'll need to recreate it from scratch or duplicate a similar campaign if one exists. This is why archiving is often safer than deleting.
Issue: I want to delete multiple campaigns at once
Fix: lemlist doesn't currently support bulk deletion. You'll need to delete campaigns one at a time.
Optimization Tips
Export data before deleting: If you want to keep campaign analytics for future reference, export your data to CSV before deleting.
Use clear naming conventions: Name campaigns clearly so you don't accidentally delete the wrong one. Include dates, audience, or test version numbers.
Archive first, delete later: Archive campaigns you think you might not need. After 30–60 days, if you haven't reopened them, delete them then. This creates a safety buffer.
Duplicate before deleting: If there's any chance you'll want the sequence structure later, duplicate the campaign first, then delete the original.