How to set up your custom tracking domain πŸ› 
Create your own custom tracking domain to boost your deliverability
Ena Mandic avatar
Written by Ena Mandic
Updated over a week ago

Heeeeey lemlister! πŸ‘‹

Setting up your Custom Tracking Domain (CTD) is a real asset since it allows you to:

  • Track your campaigns' click rate. Indeed, without a CTD, you won't get any click rate stats from your Reports section.

  • Boost your deliverability since using your own custom domain, and not a "shared domain", will protect your domain reputation.

Well, two excellent reasons for creating your CTD asap!

No worries, you just need to follow the steps below (and the video if needed) πŸ™‚

1️⃣ Go to the Settings in the app

➑️ From lemlist dashboard go to the ''Account Settings"

➑️ If you are Solo or part of a team where all members have the same domain, then set up the CTD from the section Team Settings - Team configuration:

➑️ If members of your team have different domains, each user will have to create a CTD from the User section.

➑️ For both the process is the same, you need to enter your domain (domain of the email address you previously linked with lemlist account) and click Check.

➑️ lemlist will automatically generate the info you need to complete your Custom Tracking Domain set-up (circled info below)

☝️The "Host" name can vary from a user to another.

So you may end up with "trail" or "route" or "lemtrail" according to their "availability". But let's not go down that road as we don't need it to set up your CTD! 😊

Keep these 3 precious pieces of info and move on to the next step.

2️⃣ Then, create a sub-domain with info lemlist generated for you

To create a sub-domain, you need to go to your domain provider and edit your domain's DNS (Domain Name Service) records. And to do that, you may need administrator access... So ask your dev team to help you out with it πŸ€“

🌈 Once you got access to your domain provider, go to the "DNS" section, click on the domain you want to add a sub-domain to, and then follow the steps below.

☝️ FYI, keep in mind that each domain provider has its own interface, that's why you may not have the exact same "fields names" as below. But don't worry we put the most common ones so you're not lost πŸ˜‰

Once you are on the "DNS" section of your domain, you'll have a button to create a new entry.

Click on it and a new window will appear with different options. You need to complete the 3 fields with info lemlist generated for you (1st part of this article) ⬇️

1️⃣ For the "TYPE" field.

πŸ‘‰ Select "CNAME".

2️⃣ For the "NAME" or "HOST" field.

πŸ‘‰ Refer to the name lemlist generated, it can be "trail", "route" or "lemtrail"

3️⃣ For the "HOSTNAME" or "VALUE" or "POINTS TO" field.

πŸ‘‰ Type "" (leave the final dot if accepted, if not remove it)

4️⃣ Then come back inside lemlist settings and add your custom tracking domain that should look like in your settings - team (or user) - custom tracking domain.


  • For those using Cloudflare: when setting up your CNAME record, set it to DNS proxy only by clicking on the little orange cloud at the end of your DNS line (the default is set to http and DNS).

  • If your domain is β€œ”, then your custom tracking domain - full domain - should be β€œ”.

If you need a tutorial for a specific domain provider, here are some lemlister approved tutorials:

Boom! The hard part is in the bag, DONE! πŸ‘

3️⃣ Go back to lemlist

1️⃣ Press "Setup my tracking domain"

lemlist will check your DNS records and see if everything looks good.

If it's not working, no worries as it can take up to 72 hours before your DNS record get distributed around the Internet.

In that case, my advice is to set up an alarm 72h later to remind you to go back to lemlist and finish the set-up.

In the meantime, you can also check with host support if they see in their backend if everything is ok from their side since lemlist cannot check their backend.

4️⃣ Test your new domain

Once you've finished the setup, you can double-check if it's working.

Go to your browser, copy-paste your domain and see if it displays the message below πŸŽ‰

If yes, everything is fine!

Otherwise, there's a problem in your configuration and your tracking domain will not work. πŸ˜” In that case, try again with your dev team, check the tutorials we suggest, or watch the video below πŸ˜‰

For it to be crystal clear, check out this video Sofia made for you πŸ˜‡

Heads up! It's not possible to use the same custom tracking domain in separated teams for security reasons. Pretty much - if not set under the "Team" section - which will be used by the whole team, you are not able to set same custom tracking domain if you are setting it under the "User" section 🀺

So what you need to do is create as many different Cnames as teams you have. πŸ€“

You probably created the actual one using the subdomain "trail" to make your CTD look like

So now, you need to follow the creation process of a new CNAME again but simply use another subdomain.

It could be "lemtrail", "route", "abracadabra"... πŸ˜„

No worries if you still have some questions left, ping us on the chat and we'll do our best to help you out quickly. πŸ€—

Enjoy ❀️

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