Heeeey lemlister! 👋
It is no secret that ensuring that your emails are received can be a challenge. No worries though, lemlist family ❤️ has your back and takes spam (very) seriously. That's why we work to block abusers as part of our effort to maintain high deliverability.
Also, we'd like to do the extra mile to ensure your deliverability is (almost) perfect. So, let's check out the...
...3 steps to take within lemlist to improve deliverability :
1️⃣ Adjust your Schedule 🗓 to space out your sends and limit how many emails you send each day.
2️⃣ Make sure to create a custom tracking domain for your team
3️⃣ Disable open tracking🕵️ when sending very short messages.
By using lemlist, you are responsible for sending authentic emails and following all pertinent spam laws.
🚩 If our monitoring system flags your account's sending history, we will send you a warning via email.
🚩 If our monitoring system flags your team a second time, lemlist will automatically block you to protect the lemlist family deliverability.
If this happens, you'll need to request unblocking by sending an email to [email protected] so that we can discuss it together.
General lemlister's advice :
Of course, the internet is filled with thoughts on this topic, but here are our favorite ones:
👉 Avoid sending emails from a @gmail.com address. You'll have better deliverability with a properly set up Gmail account from Google Workspace.
👉 If you're using G Suite, make sure your DNS records are updated to include the proper SPF and DKIM records for Google.
👉 lemlist doesn't actually send emails itself. Instead, it simply tells Google to send your emails. It means that your SPF and DKIM records for Google will work with lemlist sends.
👉 If your Google account is relatively new, ramp up your sending volume slowly over several weeks before sending out larger quantities of emails.
👉 Avoid sending via Google Workspace accounts that are still in their free trial phase.
👉 When sending very short emails, disable open tracking in lemlist. Emails that are light on text but contain images (open tracking adds a small, invisible image) are penalized by spam filters.
👉 Avoid spammy-sounding content.
👉 Avoid including multiple images.
👉 Include your physical address in your email.
👉 Include a note in your email footer that says something like: To stop receiving emails from me, just reply with the word "unsubscribe." Alternatively, you can add an unsubscribe link to your signature.
👉 Keep your email content clean and simple, with minimal formatting.
👉 Make sure your recipients' lists were properly collected.
👉 When you get a bounce notice of a spam filter catching one of your emails, see if they offer ways to communicate with them to find out exactly what went wrong (sometimes there's a link in the bounce message for more information).
You're all good my lemlister! Congrats for being this eager to learn!
And If you still have some unanswered questions, feel free to ping us on the chat.
Also, you can check our ebook on email deliverability here. 🤗