Heeeeey lemlister! 👋

Let's cut it to the chase: you're totally ready to muscle-up your copywriting skills and you await proper insights to do so.

Well, my dear... Fasten your seatbelt, here we go!

How custom variables could improve my copywriting?

It's super simple: thanks to your custom variables, you'll be able to optimize your cold emails' personalization. And hence, get a higher reply rate. 🚀

By default, you see that lemlist recognizes the basic custom variables such as First Name, Last Name & Company Name.

However, it is possible to add as many variables as you like. 😊

How do I add custom variables?

lemlister, this is how you do it:

1️⃣ In your CSV file, add a new column with the name of your custom variable.

2️⃣ Make sure each first line of your CSV's colums are filled with your custom variable's name.

3️⃣ Create a list by importing your CSV to lemlist and select "Other" for your new variable(s).

4️⃣ Once you've created your list, go to your email template and click on the drop-down menu to select a new variable (You should see the name your .CSV's column).

Also, If you need a hand to set your custom variables properly, you can read these articles I selected for you:

Custom Variable format 🧩

Add a custom variable image 🧩

Enjoy ❤️

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