🤗 Heeeeeeey lemlister!
Let's cut it to the chase: you're totally ready to muscle-up your copywriting skills and you await for proper insights to do so.
Well, my dear... Fasten your seatbelt, here we go!
How custom variables could improve my copywriting?
It's super simple: thanks to your custom variables, you'll be able to optimize your cold emails' personalization. And hence, get a higher reply rate. 🚀
By default, you see that lemlist recognizes the basic custom variables such as First Name, Last Name & Company Name.
However, it is possible to add as many variables as you like. 😊
How do I add custom variables?
lemlister, this is how you do it:
1️⃣ In your CSV file, add a new column with the name of your custom variable.
2️⃣ Make sure each first line of your CSV's colums are filled with your custom variable's name.
3️⃣ Create a list by importing your CSV to lemlist and select "Other" for your new variable(s).
4️⃣ Once you've created your list, go to your email template and click on the drop-down menu to select a new variable (You should see the name your .CSV's column). 🥳
🤓 And... Here you are my lemlister : ready to write exquisitely personalized cold emails and get tremendous reply rate.
🤗 Also, If you need a hand to set you custom variables properly, you can read these articles I selected for you: