Heeeey lemlister! 👋
I hope you enjoyed my little description. You might even say that it was an icebreaker for the article. 😉
When writing a cold email - how about starting with an icebreaker?
What is it & why should you use it? 🧐
Very simply, it is a unique sentence that is customized for every lead individually.
Now for its usage:
It is a first impression for the lead, so you must use it wisely.
You are catering to people's want to read tailor-made emails for them.
As a consequence, you are sure to boost open & reply rates!
💡 lemlister tip
Are you struggling with how to find a good icebreaker? Worry not, here are a few ideas to get you inspired:
follow your lead's most recent posts on social media,
comment on current news from his company,
find common points to discuss (career trajectory, school, etc.).
How to personalize your cold email with an icebreaker variable on the app?
1️⃣ In your CSV file, add a column called "icebreaker".
2️⃣ For every lead, write a unique intro in the appropriate cells.
3️⃣ Select the {{icebreaker}} tag from the "Add personalization" section.
4️⃣ After launching your campaign, the {{icebreaker}} tag puts the pre-written texts for every lead. You will be able to see what the cold email looks like in the 'Review' leads step of your campaign.
Tada! You have pushed personalization to the next level.
You can also use our amazing AI variables in order to generate the Icebreakers.
Here is how AI variables can be used for this:
1️⃣ Head to the campaign's Lead section and choose AI variables from the enrichment
2️⃣ Create Icebreakers column and click Save
3️⃣ Now you can add your prompt, write what AI can do for you using the already available information you have for your leads, or you can use a template
4️⃣ You can choose the template that works the best for you, copy it and paste in the first box and then make some adjustments
Copy the prompt 👇
5️⃣ Now paste it in the first box, adjust if needed, and choose to generate it for a lead to test it out. Once it's ready, click to generate it for all leads 🤗
Now the Icebreaker will be added to all leads and you can use it by adding the variable {{Icebreaker}} 😍
We have a wealth of knowledge on the subject, available on our blog. Click here to access all sorts of articles giving you actionable tactics to grab your lead's attention and drive scalable revenue!
Feel free to have a chat with our lovely support team if you have any questions 🤗
Enjoy.