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lemlist plans: how to choose the right one

Compare lemlist plans: Email, Multichannel Expert, and Enterprise to find the right fit for your outreach channels, sending volume, and team size.

TL;DR: lemlist offers three plans for new customers: Email, Multichannel Expert, and Enterprise. Pick based on the channels you need and the volume of emails you send. Takes about 5 minutes to decide.


Who Should Use This

  • You're choosing a lemlist plan for the first time (or deciding whether to upgrade).

  • You're deciding between email-only outreach vs. multichannel (LinkedIn + calls).

  • You need to confirm pricing tiers, sending limits, or billing behavior.

Note for existing Email Pro customers: Your plan is not affected by this change. You stay on Email Pro at your current pricing. This article describes plans available to new customers.

Existing customers keep their original rates as long as they stay active; if you cancel and return later, new subscription pricing applies ($79 for Email Pro and $109 for Multichannel Expert). Different Email Pro prices generally reflect legacy versus new-subscription pricing, not different feature tiers; amounts can also vary by billing cycle. New plans include the functionality of legacy plans, plus additional options.


Why This Matters

Picking the right plan ensures you get the outreach channels and sending capacity you need without paying for features you won't use. The Email plan is volume-based; your cost scales with how many emails your team sends per month, not per seat. Multichannel Expert adds LinkedIn and calling on top of email.


Key Concept: How to Choose the Right Plan

  • Choose Email if your outreach is cold email only and you want unlimited users and senders at a predictable monthly cost based on sending volume.

  • Choose Multichannel Expert if you want to combine email + LinkedIn actions + calling to improve reply rates through multichannel sequences.

  • Choose Enterprise if you're a large team running high-volume outreach and need advanced team management, dedicated support, and custom setup.


Step-by-Step: Pick a Plan

  1. Review the three plans available to new customers: Email, Multichannel Expert, and Enterprise.

  2. If you're considering the Email plan, choose the tier that matches your team's monthly sending volume (emails sent across campaigns, inbox, and contact panel combined):

    • 50,000 emails/mo — $69/mo · $62/mo (quarterly) · $55/mo (yearly)

    • 100,000 emails/mo — $89/mo · $80/mo · $71/mo

    • 200,000 emails/mo — $159/mo · $143/mo · $127/mo

    • 500,000 emails/mo — $359/mo · $323/mo · $287/mo

    • 1,000,000 emails/mo — $659/mo · $593/mo · $527/mo

    • Custom volume — Talk to Sales

    • lemlist does not offer customized plans for intermediate email volumes beyond the standard available options.

  3. Discounts: 10% off on quarterly billing · 20% off on yearly billing.

  4. lemlist does not offer official promo codes or discount coupons for new monthly subscriptions, or a same-day sign-up discount on the monthly Multichannel Expert plan. A coupon added to an account applies only to future invoices and cannot be applied retroactively to invoices already generated or marked unpaid.

  5. If you're considering Multichannel Expert, pricing is per user per month: $109/user/month (monthly), $99/user/month (quarterly), or $87/user/month (yearly); the one-seat price is also quoted as €109 excluding tax. The plan's features include LinkedIn automation, SMS, calls, and tasks. A 14-day free trial is available on this plan.

  6. If you need Enterprise, contact Sales to discuss custom pricing and setup. Monthly, quarterly, or annual billing, one-year contract with minimum of 5 seats.

For the latest plan details, visit the lemlist Pricing page.


Plan Breakdown (What You Get)

Email

Best for teams running cold email outreach who want unlimited users and senders at a cost that scales with sending volume, not headcount.

  • Users: Unlimited

  • Sending addresses: Unlimited users and senders per user

  • Email warmup: Included by default (built into lemlist)

  • Contacts: Unlimited

  • Sending limit: Monthly email cap (team-wide, across campaigns, inbox, and contact panel) determined by your selected tier

  • Add-ons available: Domain and mailbox purchases have no restrictions; credits are also available.

  • Not available on this plan: Phone numbers, WhatsApp, calling minutes, LinkedIn actions; additional email slots are available on plans with slot limits at $9/month each.

What happens when you hit your sending limit: Active campaigns pause automatically. Your team admin receives an email notification. A pop-up appears at the next login with options to upgrade to a higher tier.

Upgrading tiers: Takes effect immediately. Your sending limit resets to 0 under the new tier. You are charged the full amount of the new tier minus the unused pro rata from the current billing period. The billing cycle date updates.

Downgrading tiers: Takes effect at the end of the current billing period. No pro-rata refund is issued.

Important: The Email plan and Multichannel Expert plan cannot be used in the same team — switching between them directly is not available (the button is greyed out). Contact support and we'll adjust your subscription directly. Your billing date stays the same, and a prorated adjustment will apply — an additional charge for upgrades or a credit for downgrades.


Multichannel Expert

Best for multichannel campaigns (email + LinkedIn + calls) and scaling outreach workflows.

  • Sending addresses: Connect up to 5 sending emails per user; connecting fewer than five does not change the seat price.

  • Channels: LinkedIn visits, invites, and messages; in-app calling; SMS; and tasks. The plan is priced per user, and LinkedIn, call, and SMS steps are tied to one person. A phone number is not included: connect your own or purchase one through lemlist. Downgrading to Email removes LinkedIn steps and automated LinkedIn actions, as well as the ability to make calls or send SMS.

  • Deliverability: Email warm-up & deliverability boost, inbox rotation

  • Personalization: AI-powered personalization, custom image personalization

  • Data & enrichment: 450M+ leads database, 400 free enrichment credits/user/month

  • Extras: Centralized multichannel inbox, in-app domain purchase

  • WhatsApp: Available as a paid add-on

  • Seats: unlimited team members per account

  • Free trial: 14 days

  • Calling minutes: 400 minutes per user/month included (top-up via credits)

Important: All connected sending addresses must belong to the same person ("1 account = 1 person" rule). Misuse may result in suspension or disconnection.


Enterprise

Best for large teams that need high-volume sending, advanced management, and dedicated support.

  • Everything in Multichannel Expert

  • Data & enrichment: 400 free enrichment credits/user/month for new Enterprise customers

  • Seats: Unlimited guest seats

  • Support: Assigned account manager and priority support

  • Security: Advanced login security (SSO/SAML)

  • Billing: Monthly, quarterly, or annual

  • Calling minutes: 400 credits per user/month on Enterprise if created on or after December 18, 2025.


How You'll Know You Picked the Right Plan

  • ✓ Your plan matches the channels you'll use — email only (Email plan) or multichannel (Multichannel Expert / Enterprise).

  • ✓ If you're on the Email plan, your selected tier covers your team's expected monthly sending volume.

  • ✓ Your team structure fits the plan — unlimited users on Email, per-seat on Multichannel Expert, or large-team annual on Enterprise.

  • ✓ Your billing choice matches your commitment level (monthly, quarterly, or yearly).


Troubleshooting / Common Questions

Issue: I want a free trial but don't see one.
​Root cause: The 14-day free trial is only available on the Multichannel Expert plan. The Email plan does not include a free trial.
​Fix: Select Multichannel Expert and start the trial from the pricing/signup flow.

Issue: My campaigns stopped sending mid-month.
​Root cause: Your team reached the monthly sending limit on the Email plan.
​Fix: Log in. A pop-up will appear with upgrade options. Upgrading to a higher tier takes effect immediately. Your sending limit resets to 0 under the new tier, and you are charged the full amount of the new tier minus unused pro rata from the current period.

Issue: I downgraded to a lower Email tier but I'm still on the higher limit.
​Root cause: Email plan downgrades take effect at the end of the current billing period, not immediately.
​Fix: No action needed. The lower tier will activate automatically at the next renewal. No pro-rata refund is issued.

Issue: Can multiple people share one lemlist account by adding their email addresses?
​Root cause: lemlist enforces a strict "1 account = 1 person" policy on Multichannel Expert and Enterprise.
​Fix: Only connect sending addresses that belong to the same individual. Misuse may result in suspension, termination, or disconnection of email addresses. The Email plan supports unlimited users. Each person should have their own user seat.

Issue: I want to switch between the Email plan and Multichannel Expert on the same team.
​Root cause: Direct switches between these plan families are not supported — the button is greyed out.
​Fix: Contact support to have the team manually moved to the Email plan. The 50,000-emails-per-month tier can be migrated at no additional cost; choosing a higher tier requires paying the price difference.

Issue: I need Enterprise but I'm under 5 seats.
​Root cause: Enterprise requires a minimum of 5 seats and can be billed monthly or quarterly under a one-year contract.
​Fix: Start with the Email plan or Multichannel Expert, or contact Sales to discuss options.

Issue: I'm an existing Enterprise customer and my included credits don't match the current offer.
​Root cause: The current Enterprise offer includes 400 credits per user per month, but teams on a legacy Enterprise plan keep the allocation they had: 1,500 or 2,500 credits if the team was created before December 18, 2025, and 400 credits per user per month if it was created on or after that date.
​Fix: No action is needed. Your team keeps its current allocation, which may be reduced or removed in a future update. If you're unsure what applies to your subscription, contact support or your account manager. For how credits are consumed and what expires, see Credits: how they work.

Issue: I'm an existing Email Pro customer. Do I need to switch to the new Email plan?
​Root cause: The Email plan is for new customers only. Email Pro is not being discontinued for existing subscribers.
​Fix: No action needed. You stay on Email Pro at your current pricing and terms.

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