Learning Objective
By the end of this guide, you'll know what the global daily limit is, how to set it up for your sending addresses, how it works across campaigns with first emails and follow-ups, and best practices for maintaining good deliverability.
Why This Matters
The global daily limit protects your email sender reputation and ensures good deliverability. Without limits:
Spam filters flag your account for sending too many emails
Deliverability drops as email providers throttle or block your messages
Your domain reputation suffers, affecting all future campaigns
Setting an appropriate global limit:
Maintains sender reputation by staying within safe volumes
Prevents account suspension from email providers
Ensures consistent delivery to prospects' inboxes
Prerequisites
Before setting your global limit:
You have at least one sending email address connected to lemlist
You have access to Settings → Sending limits to configure limits
You understand your campaigns' sending needs – First emails + follow-ups per day
You account for your total daily volume (lemlist + Lemwarm + manual replies) to stay within safe deliverability guidelines
What Is the Global Daily Limit?
The global limit is the total number of emails that lemlist can send in a 24-hour period from a specific sending address, across all active campaigns.
This includes:
✅ First emails (initial outreach to new leads)
✅ Follow-up emails (subsequent steps in your sequences)
💡 Important: Emails sent using Lemwarm (lemlist's email warm-up tool) do not count toward the lemlist daily global email limit.
However, for deliverability you should still manage your total daily volume (per mailbox / per email provider): lemlist campaign sends + Lemwarm + manual replies.
How to Set Up Your Global Email Limit
Step 1: Go to Settings
From the bottom-left of your lemlist account, click your profile name, then select Settings.
Step 2: Open Sending limits and set your daily limit
In Settings, click Sending limits, choose the sending email address if needed, then set the Maximum number of emails sent by lemlist in 24h for that address (using the +/- buttons).
Step 3: Repeat for additional addresses
If you have multiple sending addresses, set the limit for each one individually.
Example (staying within recommended total volume per mailbox/provider):
Email 1: lemlist limit set to 40 emails/day (leaving room for Lemwarm + manual replies so total stays around 60–70/day)
Email 2: lemlist limit set to 40 emails/day (same approach)
Email 3: lemlist limit set to 40 emails/day (same approach)
Total lemlist campaign capacity: 120 emails/day (while keeping each mailbox/provider’s total daily volume around 60–70/day)
💡 Important: Don’t increase lemlist limits without considering your total daily volume (lemlist + Lemwarm + manual replies) for that same mailbox/provider.
How Global Limits Work
Example Scenario
Campaign setup:
100 total leads
Schedule set to send 30 first emails to new leads each day
Multiple follow-up steps in the sequence
lemlist global email limit: 40 emails per day (to help keep the total daily volume—lemlist + Lemwarm + manual replies—around 60–70/day)
Day-by-day breakdown (lemlist sends only):
Day 1:
Send 30 first emails to new leads
Total: 30 emails
Day 2:
Send 30 new first emails
Send 10 follow-up emails (to leads from Day 1)
Total: 40 emails (hits the 40/day lemlist limit)
Day 3:
Send first emails and follow-ups up to the 40/day limit
Any remaining scheduled emails will be queued and sent later (once the rolling 24-hour window allows)
Global Limit Applies Across All Campaigns
The global limit applies across all active campaigns using the same sending address.
Example (lemlist sends only):
Campaign A: Scheduled to send 25 emails today
Campaign B: Scheduled to send 25 emails today
Total: 50 emails
With a 40 email/day lemlist limit: Only 40 emails will be sent (some emails will be delayed)
💡 Important: There is no prioritization mechanism to favor one campaign over another. Emails are sent based on scheduling configurations and delay settings.
To manage overlaps:
Avoid running simultaneous campaigns using the same address
Or stagger schedules across multiple sending accounts
Reaching Your Daily Global Limit
If you see a message like:
"You've reached your daily sending limit"
This means you've hit the limit for the day.
What this means:
The global limit is applied across all active campaigns
Limit is calculated over a 24-hour period
Remaining emails will queue and send later (once the rolling 24-hour window allows)
Best Practices for Setting Your Global Limit
Recommended total daily volume (per mailbox / per email provider): ✅ 60–70 emails per day
This recommendation is your total daily volume, counting lemlist campaign sends + Lemwarm + manual replies from that same mailbox/provider.
Practical guidance for setting your lemlist limit: Because Lemwarm and manual replies can vary day-to-day, set your lemlist daily limit low enough that your combined total typically stays within 60–70/day for that mailbox/provider.
For new mailboxes (< 1 year): ✅ Strongly recommended not to go over 40 emails/day from lemlist campaigns (and keep your total daily volume—lemlist + Lemwarm + manual replies—within 60–70/day).
Why?
Sending too many emails can negatively affect your deliverability
Increases the risk of your account being flagged by email providers
Gradual sending volume protects your sender reputation
If you run Lemwarm + lemlist (and you also reply manually):
Lemwarm emails don’t count toward your lemlist daily limit
But for deliverability, you should treat lemlist sends + Lemwarm + manual replies as a combined daily volume (per mailbox / per email provider)
As a best practice, keep the combined total around 60–70 emails/day (e.g., up to 40/day from lemlist campaigns + the remainder split between Lemwarm and manual replies)
For new email addresses:
Start with 20-30 emails/day (from lemlist campaigns)
Gradually increase, staying within the guidelines above
Use Lemwarm to warm up new addresses
Troubleshooting
Issue: Emails aren't sending even though I haven't reached the limit
Fix:
Check that campaigns are active (not paused)
Verify the sending schedule includes today's time window
Ensure leads are in "Reviewed" status and ready to launch
Check that the lemlist global limit isn't set too low for your campaign volume (while still keeping the total daily volume—lemlist + Lemwarm + manual replies—around 60–70/day per mailbox/provider)
Issue: I have multiple campaigns but only one is sending
Fix:
This is expected behavior—global limits apply across all campaigns without prioritization
To control which campaign sends first, pause less urgent campaigns temporarily
Or use separate sending addresses for different campaigns
Issue: I set a limit of 40 but want to send more
Fix:
Add additional sending email addresses to your account
Each address can have its own daily limit
Example: 3 addresses × 40 lemlist emails/day = 120 lemlist emails/day campaign capacity
Important: Make sure each mailbox/provider still stays around 60–70 total emails/day when you include lemlist + Lemwarm + manual replies (and for new mailboxes, avoid exceeding 40/day in lemlist campaigns)
Issue: Lemwarm emails are counted in my limit
Fix:
Lemwarm emails should not count toward your global limit
If they appear to be counting, contact lemlist support—this may be a bug
Verify you're looking at campaign sending limits, not total emails sent (which includes Lemwarm for informational purposes)
Optimization Tips
Start conservative: Set your global limit lower than you need when first starting (e.g., 20–40 emails/day from lemlist campaigns for new mailboxes). Gradually increase as your sender reputation improves, while keeping your total daily volume (lemlist + Lemwarm + manual replies) around 60–70/day per mailbox/provider.
Monitor deliverability: Track bounce rates, spam complaints, and reply rates. If deliverability drops, lower your sending limit.
Use multiple addresses strategically: If you need higher volume, add more sending addresses rather than increasing limits beyond best practices.
Stagger campaign schedules: If running multiple campaigns from one address, stagger their sending schedules to avoid hitting limits.
Coordinate with Lemwarm: Keep Lemwarm running continuously.
Account for manual replies: When planning your daily volume, remember the recommended total (60–70/day per mailbox/provider) includes manual replies in addition to lemlist sends and Lemwarm.
Review limits quarterly: As your sender reputation improves (or if you add/remove campaigns), adjust limits accordingly.
Set reminders for new addresses: When adding a new sending address, set a calendar reminder to gradually increase its limit over 4-6 weeks.
Export daily send reports: Use Reports to track how close you are to limits each day. Adjust schedules proactively to avoid hitting caps.