Reordering steps helps you quickly adjust the flow of your campaign (for example, moving a LinkedIn step earlier or changing the order of follow-ups) without deleting or rebuilding your sequence.
Important: You can reorder (and delete) steps only while the campaign is in Draft. Once a campaign is launched, steps can’t be reordered or deleted.
Learning objective
By the end of this tutorial, you’ll know how to reorder steps (including condition/branch steps) inside a lemlist campaign sequence, and how to confirm your campaign is in Draft so editing is allowed.
Why this matters
Small changes in step order can significantly impact reply rates and conversion (for example, placing a LinkedIn touchpoint before an email follow-up). Reordering steps lets you iterate on your sequence structure without rebuilding steps or losing configuration—as long as the campaign hasn’t been launched.
Prerequisites
You should already have access to the campaign you want to edit.
The campaign must be in Draft. If the campaign is launched, steps cannot be reordered or deleted.
You should already know the basics of navigating to a campaign and opening its Sequence builder.
Core lesson: Step-by-step workflow
Phase 1: Open the right campaign and sequence
From the left sidebar, go to Campaigns, then open the campaign you want to edit. Before proceeding, make sure the campaign is still in Draft (editing is not available after launch).
Phase 2: Reorder a step using drag-and-drop (Draft only)
In the Sequence editor, hover the step you want to move, then click and hold the drag handle on the left side of the step. Drag the step to the desired position in the flow, then release to drop it. This lets you change the sequence order without deleting steps or rebuilding your campaign logic (available only in Draft).
The campaign updates instantly, and the step appears in its new position.
What happens to timing when you reorder steps
To keep your sequence consistent, lemlist automatically updates waiting times when you move steps:
If you move a step to the first position, its waiting time becomes Send immediately.
If you move a step from the first position to another place, the delay resets to 1 day by default.
After you reorder, review each Wait for… delay to confirm the pacing still matches your outreach strategy (especially around key actions like invitations, follow-ups, and reply-based steps).
Reorder condition steps (branches)
You can also move condition steps (for example, “If opened” or “If replied”) using the same drag-and-drop behavior to restructure your flow without recreating branches. This is useful when you want decision points to happen earlier or later in the sequence. Just like other steps, this is possible only while the campaign is in Draft.
Practical application (example)
Use reordering (in Draft) when you want to test a new outreach structure, such as:
Move a LinkedIn visit/invitation step earlier to warm up prospects before the first email.
Move a “reply” condition branch closer to the start so engaged leads stop receiving follow-ups sooner.
Reposition follow-ups to shorten or extend time between touches based on performance.
Troubleshooting & pitfalls
Issue: You can’t drag a step
Root cause: The campaign is launched (launched campaigns can’t be edited), or you’re not in the campaign Sequence editor, or you’re not grabbing the step’s drag handle.
Fix: Confirm the campaign is in Draft. Then open the campaign, click into the Sequence view, hover the step, and drag using the handle on the left side of the step.
Issue: You can’t delete a step
Root cause: The campaign is launched. Once launched, steps can’t be reordered or deleted.
Fix: If you need a different step structure, create a new campaign (or duplicate the existing one) and make changes while it’s in Draft.
Issue: Timing changed after reordering
Root cause: lemlist automatically recalculates certain delays to keep the sequence consistent (especially when changing what the first step is).
Fix: Review all Wait for… delays after moving steps, then adjust any delays that no longer match your intended pacing.
Knowledge check
Did you confirm the campaign is still in Draft before attempting to reorder or delete steps?
Did you confirm the first step is the one you want to send immediately?
Did you re-check the Wait for… delays after moving steps (especially if a step became first)?
If you moved a condition/branch, does the flow still route leads correctly?