If you have a failed step for a specific lead in your multichannel sequence, then lemlist will skip this fail step and go to the next available step.
Let's say your LinkedIn invite failed for a particular lead, then lemlist will skip any other LinkedIn step of your sequence for this lead and will directly send the next step that is not using the same channel, e.g. email, call.
☝️ When lemlist skips failed step(s) the next available step is launched with no delay
☝️ If no other channel is found after the failed step, the campaign stops
☝️ You can see your skipped steps in your "Activity" and "Stats" reports
Let me give you a few examples to clear that up!
Step 1: LinkedIn visit (2-day delay)
Step 2 : LinkedIn message (1-day delay)
Step 3 : email (3-day delay)
Step 4 : email
If Step 1 fails, then Step 2 will be skipped and the sequence will jump to Step 3 without waiting for a further delay, meaning Step 3 will be triggered the first day fo your campaign.
Step 1: email (2-day delay)
Step 2: email (1-day delay)
Step 3: email (1-day delay)
Step 4: LinkedIn visit (2-day delay)
Step 5: LinkedIn message (3-day delay)
Step 6: email (2-day delay)
Step 7: manual task
If the 1st email fails or bounces for a lead, then Step 2 and Step 3 will be skipped, and the sequence will jump to Step 4.
Once the sequence gets to step 6, it will be detected as a skipped channel and the sequence will jump to Step 7.
Step 1 : email (2-day delay)
Step 2 : email (1-day delay)
Step 3 : email
If the 1st email fails or bounces for a lead the campaign will stop as there is no other channels available.
⚠️ This is a bêta feature that needs to be enabled from your Settings, Lab section.