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Skip failed steps in your multichannel sequence
Skip failed steps in your multichannel sequence
Updated over a week ago

Heeey lemlister!

Let's dive into how lemlist handles failed steps in your campaigns, so you can get the most out of your multi-channel sequences.

How lemlist handles failed steps in email-only campaigns

In email-only campaigns, if an email fails to deliver, it will bounce, and the lead will automatically be moved to the unsubscribe section. This means no further contact will be possible with that lead unless you manually update their status.

How failed steps work in multi-channel campaigns

Things are a little different when you use multi-channel campaigns. 😎

If a step in your sequence fails for a particular lead (for example, a LinkedIn message), lemlist will skip that failed step and continue with the next available step in your sequence, from a different channel (e.g., email or phone call).

For instance, if your LinkedIn invite fails for a lead, lemlist will skip any other LinkedIn steps in the sequence for that lead and move directly to the next step that uses a different channel, like email or a call.

Here’s How It Works:

💡 Example Scenario:

  • Step 1: LinkedIn Invitation (Failed)
    (Delay: 1 day)

  • Step 2: LinkedIn Message (Skipped)
    (Delay: 2 days)

  • Step 3: Email
    The email will be sent immediately regardless of the delays between the steps.

Key Points to Remember:

  • Skipped Steps: When lemlist skips a failed step, the next available step is sent without delay.

  • Campaign Stops: If there are no other channels to use after a failed step, the campaign will stop.

  • Activity and Stats Reports: You can track skipped steps in your Activity and Stats reports.

✅ Examples to Clarify the Process:

Scenario 1️⃣: LinkedIn-Only Campaign

  • Step 1: LinkedIn Visit (2-day delay)

  • Step 2: LinkedIn Message (1-day delay)

  • Step 3: Email (3-day delay)

  • Step 4: Email

What Happens If Step 1 Fails:
If the LinkedIn visit fails, lemlist will skip Step 2 (LinkedIn message) and move directly to Step 3 (Email) without delay. Step 4 will be sent 3 days later according to the delay.

Scenario 2️⃣: Multi-Channel Campaign (Email + LinkedIn)

  • Step 1: Email (2-day delay)

  • Step 2: Email (1-day delay)

  • Step 3: Email (1-day delay)

  • Step 4: LinkedIn Visit (2-day delay)

  • Step 5: LinkedIn Message (3-day delay)

  • Step 6: Email (2-day delay)

  • Step 7: Manual Task

What Happens If the First Email Fails:
If the first email fails, Steps 2 and 3 will be skipped, and the sequence will jump directly to Step 4 (LinkedIn Visit).

Once an email bounces, the lead is automatically moved to the unsubscribe section. Depending on the reason for the bounce, you can choose to either keep or remove the lead from this section.

Important Note: If the lead is unsubscribed, you cannot contact them again or add them to a future campaign. ☠️

Scenario 3️⃣: Email-Only Campaign

  • Step 1: Email (2-day delay)

  • Step 2: Email (1-day delay)

  • Step 3: Email

What Happens If the First Email Fails:
If the first email fails, the campaign will stop because there are no other channels available to continue.

Summary:

  • If a step fails in a multi-channel sequence, lemlist will skip that step and move to the next available one using a different channel.

  • If there are no other channels after a failure, the campaign will stop.

  • You can view skipped steps in your Activity and Stats reports.

This ensures you can keep your campaign moving forward even when a channel doesn’t work, optimizing your chances of success! 🚀

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