Hey, lemlister! 👋
If you're still on the fence about whether running a multichannel outreach campaign will work for you, let us convince you otherwise.
Get ready to unlock the full potential of your outreach strategy! 🤠
Placing your messaging on multiple channels maximizes your strategy and allows you to reach a wider audience with the same campaign, and, on the other hand, it is also creating more space and chances for leads to engage with you.
What is a Multichannel Campaign?
A multichannel campaign allows you to engage with your prospects through various communication channels, increasing your chances of reaching a wider audience and maximizing engagement. By utilizing multiple channels, you can ensure that your message reaches your target audience through their preferred method of communication.
Why Use a Multichannel Approach?
Multichannel outreach gives you more opportunities to connect with your leads, boost engagement, and increase response rates. By spreading your messaging across different platforms, you're not only amplifying your reach, but you're also creating more touchpoints for leads to interact with you.
Here are some of the key channels you can use in your multichannel outreach campaign:
Manual Task(e.g., commenting on a prospect’s recent post)
Call API
How Does Multichannel Campaigning Work?
By integrating multiple channels in your campaign, you enhance the chances of building stronger relationships with your prospects. Once you've successfully captured their interest, closing the deal becomes much easier.
Here’s how you can set up a multichannel outreach sequence:
1️⃣ Show Genuine Interest in Your Prospect
Start by visiting your prospect’s LinkedIn profile to demonstrate interest in their background and accomplishments. This simple action sets the tone for your outreach and shows you care about their work.
2️⃣ Send a Personalized LinkedIn Connection Request
Next, send a personalized LinkedIn invite. Be sure to craft a message that speaks to their interests or needs. A tailored approach is much more effective than a generic connection request.
3️⃣ Add a Manual Task to Your Campaign
To further personalize your outreach, you can add a manual task to your sequence. For example, you might want to comment on the prospect’s latest LinkedIn post to engage with them on a more personal level.
To add a manual task, simply:
Click on the “+” icon.
Select “Manual task” from the options.
This is just one way to integrate different channels and strategies into your campaign, but the possibilities are endless. You can mix and match various steps to craft a truly personalized outreach sequence.
4️⃣ A/B Test Your Campaigns
Don’t forget to A/B test your steps or even your entire sequence. This will help you identify which approach performs best and optimize your outreach efforts for maximum engagement.
How to Create Your Multichannel Outreach Campaign
Ready to launch your first multichannel campaign? Follow these simple steps:
Create a New Campaign: From your lemlist dashboard, click on “Create a New Campaign.”
Select Your First Channel: Choose the channel you want to use for your first step (e.g., Email, LinkedIn profile visit).
Import Your Leads: Upload your lead list to start targeting your prospects.
Add Additional Steps: Add as many steps as needed to your sequence, specifying the delays between each step for an optimal flow.
Customize Your Schedule and Options: Adjust the campaign schedule and other options according to your preferences.
Review and Launch: Once you've completed your setup and reviewed your leads, hit the launch button. Congrats, you’ve just started your first multichannel campaign! 👏
💡 To integrate LinkedIn into your outreach sequence, make sure you install the lemlist LinkedIn Chrome Extension.
Why Is This Multichannel Approach So Powerful?
The key to successful outreach campaigns is building a strong relationship with your prospects. When you show genuine interest in their activities across multiple channels, you build rapport and establish trust. And once trust is established, the sale becomes a much smoother process.
🚀 Ready to Supercharge Your Outreach?
If you’re excited about the potential of multichannel campaigns, get started today by signing up for the Multichannel Expert or the Outreach Scale plan and watch the demo video to get the most out of your lemlist campaigns.