Heeeeey lemlister! 👋
What is A/B testing?
"A/B testing a sequence" is creating 2 versions of your sequence in order to find out which one works best. When your campaign is done, check out your metrics and look at what version got you the most replies.
In other words, it helps you figure out what is the most suitable approach for this audience. 😊
🤔 How to do so?
➡️ You first need to create your sequence (= drip campaign) to "A/B test" it.
➡️ Once it's done, at the top right corner, click on "A/B test this sequence". lemlist will automatically duplicate your sequence so you'll have 2 identical ones next to each other.
➡️ Edit the duplicated sequence that will be your "version B".
➡️ When your campaign is done, check out your metrics and keep in mind the version that performed best for your future campaigns with this type of target. 😊🥰
If you want to go further with A/B testing check out this video 😊
Last but not least, if you want to know how to choose a winning sequence, check out this article.