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All CollectionsMaster my campaigns🎎 Using A/B tests
A/B test an entire sequence 🌝🌚
A/B test an entire sequence 🌝🌚

Learn how to A/B test an entire sequence to optimize your campaigns and find the best approach for your audience

Updated over 4 months ago

Hey lemlister! 👋

What is A/B Testing?

A/B testing a sequence means creating two versions of your sequence to find out which one performs better. Once your campaign ends, review the metrics and see which version got the most replies. This helps you figure out the best approach for your audience. 😊

How to A/B Test Your Sequence

➡️ First, create your sequence (drip campaign) to A/B test it.


➡️ Once it's done, click "A/B test this sequence" at the top right.


➡️ Choose whether to duplicate version A or start version B from scratch.


➡️ You’ll now have two versions of your sequence—A and B—that you can edit and personalize.


➡️ You can change both content and structure! For example:

  • Version A: Step 1 email > Step 2 LinkedIn Invitation > Step 3 email

  • Version B: Step 1 LinkedIn visit > Step 2 LinkedIn Invitation > Step 3 email > Step 4 LinkedIn private message

After your campaign ends, review the metrics and use the best-performing version for future campaigns targeting the audience. 😊🥰

Want to know how to choose the winning sequence? Check out this article.

Enjoy ❤️

Have questions or need assistance? Our support team is here to help you every step of the way! You can contact us via chat like this ➡️ Contact Us for quick and reliable solutions. We’re just a message away!

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